Lifecycle Marketing Pro — Braze Expert (Part-Time)

Equinox Fitness Club; New York (NY); On-site; USD 55,000 - 69,000; Part time

Benefits offered by this job

Complimentary Club membership

Job summary

Equinox Group seeks a part-time CRM & Lifecycle Marketing Specialist to support lifecycle programs across email, SMS, push, in-app messaging, and content cards using Braze.

This hands-on role focuses on building campaigns, personalizing content, and ensuring quality and accuracy in every communication to members.

Collaborate with Brand & Member Marketing, Creative, and Data & Analytics to bring campaigns from brief to live send, while developing deep expertise in marketing technology.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 1-2 years of experience in marketing, CRM, or related discipline.
• Interest in marketing technology and CRM platforms such as Braze.
• Strong attention to detail with high quality standards.
• Excellent organizational and collaboration skills.

Responsibilities

• Build and deploy campaigns and canvases in Braze across email, SMS, push, in-app messaging, and content cards.
• Implement personalization to tailor content by club, member behavior, and interests.
• Conduct rigorous QA prior to launch for links, tracking, and rendering across email clients.
• Build and maintain audiences, segments, and subscription groups within Braze and our CDP.
• Update and optimize live campaigns and journeys as programs evolve.
• Execute campaigns according to CRM calendar and scheduling.
• Collaborate with Brand & Member Marketing and Creative teams to bring campaigns to life in Braze.
• Support A/B testing and pull campaign performance data for reporting and optimization.
• Troubleshoot campaign and data issues with Data & Analytics teams.

Skills

CRM experience

Braze familiarity

Attention to detail

Organizational skills

Communication skills

Education

Bachelor's degree in marketing, business, or related field

Tools

Braze

Simon Data

Segment

Hightouch

Liquid/HTML templating

Job description

Equinox Group seeks a part-time CRM & Lifecycle Marketing Specialist to support lifecycle programs across email, SMS, push, in-app messaging, and content cards using Braze.

This hands-on role focuses on building campaigns, personalizing content, and ensuring quality and accuracy in every communication to members.

Collaborate with Brand & Member Marketing, Creative, and Data & Analytics to bring campaigns from brief to live send, while developing deep expertise in marketing technology.