Marketing Manager II, Lifecycle & CRM Strategy

Care.com; Dallas (TX); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401K employer matching

Paid time off

Job summary

Care.com is seeking a Marketing Manager II for Lifecycle & CRM Strategy in Dallas, Texas. In this role, you will own the lifecycle marketing strategy across various channels and lead the execution of campaigns, ensuring effective communication and collaboration across teams.

The ideal candidate will have 5+ years of experience in lifecycle marketing, strong analytical skills, and a successful track record in project management. The role offers a competitive salary and full benefits package.

Qualifications

• 5+ years of lifecycle, CRM or retention marketing experience.
• Experienced in end-to-end campaign management.
• Strong analytical and quantitative skills.

Responsibilities

• Own lifecycle strategy across email, push, SMS and more.
• Design iterative experimentation plans for campaigns.
• Maintain journey maps and track campaign performance.

Skills

Lifecycle & CRM strategy

Data analysis

Project management

Cross-functional collaboration

Marketing automation software

Agile methodologies

Education

BA/BS

Tools

Tableau

Amplitude

Iterable

Job description

As a Marketing Manager II for Lifecycle & CRM Strategy at Care.com, you are a strategist at heart — someone who loves solving problems, figuring out exactly how to speak to customers, and driving real business impact. You will own an end-to-end lifecycle strategy across email, push, SMS, in-app, and embedded messaging, directly impacting how families find care. You're energized by a complex problem, aren't afraid to dig into the data to find the answer, and know how to bring others along for the ride. You love presenting findings, celebrating wins with the broader team, and building the kind of cross‑functional relationships that make ambitious work possible. If you thrive in a fast-moving environment and communicate with confidence across all levels of an organization — this is the role for you.

End-to-end lifecycle journey management

• Own the lifecycle marketing strategy for various journeys and campaigns across all channels — managing deadlines and timelines, keeping stakeholders and teammates in close coordination, and driving campaigns across the finish line
• Own campaign launch communications to leadership and peers, and lead performance follow‑ups — translating results into clear, actionable takeaways that inform the next iteration
• Maintain up‑to‑date journey maps for your owned audiences — tracking creative changes, subject lines, and snapshot data to ensure accuracy and alignment across the team

Testing and experimentation

• Design iterative experimentation plans for 20+ existing lifecycle & behavioral journeys, analyzing results and developing actionable insights to continuously optimize targeting and personalization
• Stay on top of industry trends and evolving best practices to ensure campaigns are always improving and informed by what’s working across the landscape

Technical environment & ways of working

• Operate within a highly technical organization where deep data fluency is expected — you should know your data inside and out
• Understand how data flows into Iterable via our data warehouse or custom events, and partner with Product and Engineering on technical requirements for your projects
• Bring a natural curiosity to problem‑solving, proactively catching errors and discrepancies before they impact performance

Data & Analytics Project Management

• Bring a strong background in data and analytics, working closely with the ADI team to maintain tight alignment across projects, Tableau optimizations, and data accessibility and reliability for CRM use cases
• Support data investigations and assist team members with QA across Tableau, Iterable, and Snowflake — helping resolve underlying data issues and flagging discrepancies to the team as needed

Qualifications

• 5+ years of lifecycle, CRM or retention marketing experience and end-to-end campaign management — from conception to execution and everything in between
• A dynamic and critical thinker who understands the broader macro view of business objectives, but skilled at managing detailed projects to completion
• You can lead with influence, communicate your ideas with clarity, and present findings and wins confidently to leadership and the broader organization on a regular basis
• Strong project management background; experience collaborating across multiple departments to execute projects
• Ability to work quickly and independently while under deadline pressure and follow through on assignments
• You thrive in an agile, test-and-learn environment, you’re curious and inquisitive by nature and can advocate for—and adopt—new marketing solutions as needed
• Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making; hands‑on experience with data reporting platforms such as Tableau or Amplitude required
• Must have experience working within marketing automation software such as Iterable or Braze
• Nice to have familiarity with automation, AI, and machine learning features within CRM tools to improve personalization and operational efficiency
• BA/BS required

Compensation

Salary Range: $90,000 - $110,000. The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com’s total compensation package for employees. Other rewards may include annual bonuses and short‑ and long‑term incentives.

Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).