Lifecycle Marketing Director: Growth & Engagement

Michaels Stores; Irving (TX); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

401(k) with employer match

Medical, dental, vision

Telemedicine

Tuition assistance

Employee discounts

Flexible spending accounts

Job summary

The Michaels Companies, Inc. is seeking a senior CRM and customer engagement leader in Irving, TX to drive lifecycle marketing across Email, SMS, and Push channels.

You will build and lead a cross-functional team, partnering with tech and data science to optimize campaigns and drive revenue. You will bring 10+ years in marketing with 5+ years in CRM leadership, with deep knowledge of omnichannel strategies and marketing automation.

Qualifications

• 10+ years of marketing experience with at least 5+ years in a CRM or Customer Engagement leadership position.
• Proven ability to build and execute highly effective CRM, email, and SMS programs.
• Deep understanding of digital marketing channels including email, mobile, SMS, and website marketing.
• Demonstrated proficiency in using marketing automation tools and AI-driven optimization.

Responsibilities

• Serve as the Email, SMS, and Push Marketing channel lead across the organization.
• Develop and lead a multi-disciplinary team to execute targeted marketing strategies for customer acquisition, engagement, retention, and loyalty.
• Partner with Technology and Data Science to implement marketing automation tools and improve campaign performance.
• Collaborate with external agencies to leverage expertise for targeted marketing initiatives.
• Ensure compliance with privacy regulations and data management best practices.

Skills

CRM leadership

Lifecycle marketing

Email & SMS marketing

Data analytics

Team management

Stakeholder communication

Education

Bachelor’s degree in Marketing

Graduate degree preferred

Tools

Salesforce

Braze

Klaviyo

Job description

The Michaels Companies, Inc. is seeking a senior CRM and customer engagement leader in Irving, TX to drive lifecycle marketing across Email, SMS, and Push channels.

You will build and lead a cross-functional team, partnering with tech and data science to optimize campaigns and drive revenue. You will bring 10+ years in marketing with 5+ years in CRM leadership, with deep knowledge of omnichannel strategies and marketing automation.