Lifecycle Marketing Lead — Email & SMS

Tapestry; New York (NY); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Tuition assistance

Job summary

Tapestry is seeking a Manager, Email & Lifecycle Marketing in New York to lead email and SMS marketing campaigns. This role focuses on execution excellence and strategic lifecycle communication while mentoring a team of specialists.

The ideal candidate has over 5 years of experience, particularly in managing large-scale media campaigns. A Bachelor's Degree is required, along with strong analytical and project management skills.

Competitive compensation includes a salary range of $95,000 – $115,000 and benefits like health insurance and 401(k).

Qualifications

• 5+ years of experience building media campaigns with substantial budgets.
• Experience in retail or luxury is a plus.
• Hands-on experience with ESP platforms.

Responsibilities

• Manage execution of email and SMS campaigns.
• Lead a team of marketing specialists.
• Report on campaign performance and optimization opportunities.

Skills

Campaign execution

Project management

Analytical skills

Team leadership

Education

Bachelor's Degree

Tools

Cordial

Job description

Tapestry is seeking a Manager, Email & Lifecycle Marketing in New York to lead email and SMS marketing campaigns. This role focuses on execution excellence and strategic lifecycle communication while mentoring a team of specialists.

The ideal candidate has over 5 years of experience, particularly in managing large-scale media campaigns. A Bachelor's Degree is required, along with strong analytical and project management skills.

Competitive compensation includes a salary range of $95,000 – $115,000 and benefits like health insurance and 401(k).