Lifecycle Architect, 0-to-1 Growth for B2B SaaS

Rippling; Minneapolis (MN); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Equity

Competitive salary

Job summary

Rippling is building a brand-new GTM motion and seeks a Lifecycle Manager to own the self-serve funnel from ground up in Minneapolis. You will design the 0-to-1 lifecycle architecture, instrument it in our tech stack, and run an ongoing experiments roadmap to drive activation, retention and LTV.

You\'ll connect Product, Marketing, and Sales, own campaigns end-to-end in HubSpot and Iterable, and translate funnel signals into measurable revenue impact while balancing PLG and SLG motions.

Qualifications

• 6+ years in lifecycle or demand marketing at high-growth B2B SaaS.
• 0-to-1 lifecycle programs with activation and retention.
• Experience with PLG and SLG motions.
• Proficient in Salesforce data model for campaign analytics.
• Strong SQL/Snowflake skills for reporting.
• Hands-on with marketing automation tools (HubSpot, Iterable).
• Able to design rigorous experiments and run A/B tests.

Responsibilities

• Build and own the self-serve lifecycle funnel (architecture, journey stages) in Iterable.
• Execute lifecycle campaigns end-to-end: copy, audience, content, enablement, analytics.
• Own upsell motion from converted customers to expanded usage across Rippling.
• Analyze lifecycle performance via SQL/Snowflake to drive pipeline impact.
• Coordinate across Marketing, Sales, and MOps to keep the lifecycle engine clean.

Skills

Lifecycle marketing

0-to-1 program design

PLG and SLG motions

Salesforce data model

HubSpot

Iterable

SQL / Snowflake

Cross-functional collaboration

A/B testing

Marketing automation

Tools

Salesforce

HubSpot

Iterable

Outreach

Snowflake

Job description

Rippling is building a brand-new GTM motion and seeks a Lifecycle Manager to own the self-serve funnel from ground up in Minneapolis. You will design the 0-to-1 lifecycle architecture, instrument it in our tech stack, and run an ongoing experiments roadmap to drive activation, retention and LTV.

You\'ll connect Product, Marketing, and Sales, own campaigns end-to-end in HubSpot and Iterable, and translate funnel signals into measurable revenue impact while balancing PLG and SLG motions.