Life Sciences Product Marketing & Enablement Specialist

LexisNexis Legal & Professional

Horsham (PA)

Hybrid

USD 79,000 - 131,000

Full time

9 days ago

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Job summary

LexisNexis Life Sciences Solutions is seeking a Product Marketing & Enablement Specialist to drive go-to-market strategies and enablement across Life Sciences offerings. You will translate complex regulatory and data services into compelling value propositions and work across Product, Regulatory Services, and Sales to equip teams with effective messaging and content.

You’ll create launch plans, customer personas, and competitive positioning while leveraging AI tools to accelerate research,

Qualifications

Experience in B2B product marketing and sales enablement within Life Sciences regulatory/compliance environments.
Ability to translate complex regulatory/data offerings into clear customer value and narratives.
Proven track record in developing product positioning and go-to-market strategies.
Strong writing/editing skills for technical content and sales enablement materials.

Responsibilities

Lead product marketing and go-to-market strategy for Life Sciences solutions, including positioning, messaging, and value proposition development.
Translate regulatory, data, and service offerings into differentiated customer value and commercial narratives.
Develop customer personas, use cases, competitive positioning, and objection-handling frameworks.
Partner with Product, Regulatory Services, Sales, and subject matter experts to incorporate customer insights into positioning.
Create and execute go-to-market plans for product launches, enhancements, and new capabilities.
Align product roadmap priorities with customer needs and market trends.
Monitor competitive activity and regulatory developments to provide actionable recommendations.
Develop and maintain sales enablement content such as pitch decks, product briefs, solution overviews, FAQs, and competitive materials.
Collaborate with Sales to address messaging, training, and content gaps across the buyer journey.
Support sales readiness through training materials and launch communications.
Contribute to strategic account presentations and high-value commercial opportunities.
Manage and optimize the Life Sciences Asset Platform in SharePoint for easy access to marketing materials.
Create customer-facing content like thought leadership, blogs, one-pagers, webinars, and campaign assets.