Licensing & Retail Partnerships Manager

Hasbro; Los Angeles (CA); Hybrid; USD 114,000 - 171,000; Full time

Benefits offered by this job

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Job summary

Hasbro, located in Los Angeles, is seeking a Manager, Retail Sales - Licensing, to unlock opportunities for Hasbro brands across toys, apparel, and more. This hybrid role requires three days onsite weekly and involves partnering with internal teams to enhance product placement and revenue targets.

You will manage licensee relationships, lead buyer meetings, and help develop merchandise programs that align with annual account plans. Travel to accounts and trade shows is required.

Qualifications

• 4+ years of National Account CPG sales experience, ideally in Fashion, Home and Toy.
• Strong knowledge of retail partnerships and consumer products businesses.
• Experience in licensing is a plus.
• Able to collaborate with cross-functional teams and external partners.

Responsibilities

• Serve as Hasbro and Wizards of the Coast brand ambassador to retailers.
• Develop strategies to improve IP product placement across categories.
• Collaborate with sales, marketing, and product teams to support licensee placement.
• Lead buyer meetings, prepare recaps, and outline next steps.

Skills

National Account CPG sales

Retail buyer engagement

Presentation skills

Relationship building

Travel flexibility

Communication

Licensee collaboration

Job description

Hasbro, located in Los Angeles, is seeking a Manager, Retail Sales - Licensing, to unlock opportunities for Hasbro brands across toys, apparel, and more. This hybrid role requires three days onsite weekly and involves partnering with internal teams to enhance product placement and revenue targets.

You will manage licensee relationships, lead buyer meetings, and help develop merchandise programs that align with annual account plans. Travel to accounts and trade shows is required.