Manager, Retail Sales - Licensing

Hasbro; Los Angeles (CA); Hybrid; USD 114,000 - 171,000; Full time

Benefits offered by this job

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Job summary

Hasbro, located in Los Angeles, is seeking a Manager, Retail Sales - Licensing, to unlock opportunities for Hasbro brands across toys, apparel, and more. This hybrid role requires three days onsite weekly and involves partnering with internal teams to enhance product placement and revenue targets.

You will manage licensee relationships, lead buyer meetings, and help develop merchandise programs that align with annual account plans. Travel to accounts and trade shows is required.

Qualifications

• 4+ years of National Account CPG sales experience, ideally in Fashion, Home and Toy.
• Strong knowledge of retail partnerships and consumer products businesses.
• Experience in licensing is a plus.
• Able to collaborate with cross-functional teams and external partners.

Responsibilities

• Serve as Hasbro and Wizards of the Coast brand ambassador to retailers.
• Develop strategies to improve IP product placement across categories.
• Collaborate with sales, marketing, and product teams to support licensee placement.
• Lead buyer meetings, prepare recaps, and outline next steps.

Skills

National Account CPG sales

Retail buyer engagement

Presentation skills

Relationship building

Travel flexibility

Communication

Licensee collaboration

Job description

Wetake play seriously. We’re looking for curious adventurers ready to find their party, fueled by imaginationand driveto build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

The Manager, Retail Sales reports to the Director, Retail Development and focuses on discovering and advancing opportunities for Hasbro brands across product categories like Toys, Apparel, and more. In addition to being the Hasbro brand ambassador to the retailer, this role involves working closely with internal teams such as Category, Franchise Strategy, Product Development, and Retail Marketing. The Manager will also engage licensee partners to support and improve product placement at each account. Additionally, you will collaborate with Category and Creative teams to develop, pitch, award, and launch merchandise programs that increase product placement and achieve yearly revenue targets.

This position is located at our Hasbro office in Los Angeles, CA. It follows a Hybrid model, requiring at least three full days per week to be onsite

A Day in the Life as Manager, Retail Sales - Licensing:

• The Manager is the primary expert on essential category and departmental strategies for internal teams. Stays informed about organizational structure changes and buyer developments and shares this information with internal and external partners promptly.
• Develops strategies that improve Hasbro IP product and placement across all product categories including Toys, Apparel, Accessories, Footwear, Home, Publishing, Pet, Food, Health and Beauty that align with the broader Annual Account Plans and corresponding revenue deliverables connected to goal setting.
• Collaborates with Hasbro Toy and Games sales and marketing teams to assist and grow licensee partner placement at accounts.
• Manages and leads each buyer meeting agenda and presentation, regularly offering timely recaps to internal and external associates.
• Develops positive connections with licensees’ retail account teams to support the sell in of Hasbro brands and IP.
• Regularly reviews performance of existing licensees and makes recommendations to Category based on buyer feedback, first-hand experience, and program opportunities.
• Meets with licensee s either independently or alongside Category and actively maintains and shares the meeting agenda, key takeaways/notes, and outlines next steps.
• Contributes to “top to top” presentations and other key meetings throughout the year. This includes building account and category-specific strategies into slides.
• Has an entrepreneurial spirit and thinks about new ways to work or drive new processes, go to market, and thinks big from conceptualization through to execution.
• Can manage a wide range of tasks or situations, demonstrating broad skills and the ability to switch between roles or activities.
• Keeps track of travel and entertainment expenses aligned with the company budget, ensuring all expense reports are filed on time.
• Completes additional projects and assignments, handles additional retailers or lines of business as assigned or as needed for our overall business.
• Must be willing to travel as needed to accounts, internal meetings and trade shows.

What You'll Bring:

• 4+ years of National Account CPG sales experience, ideally experience in the Fashion, Home and Toy business.
• Deep knowledge of retail business including promotional partnerships/packaged goods partners, home entertainment, and consumer products businesses.
• Experience in licensing a plus.
• Ability to collaborate and communicate consistently and effectively with supervisor, Hasbro colleagues, and cross-divisional collaborators.
• Extensive background in fashion items, accessories, footwear, and home categories. Toy experience is desired.
• Ability to engage with retail buyers on a consistent basis.
• Demonstrates ability to excel in a fast-paced environment.
• Highly adaptable and resourceful; proactive versus reactive.
• Solution selling
• Relationship building, influencing
• Presentation skills and comfortable with both small and large groups
• Careful planning, analytical approach, and project management
• Open to additional projects or account responsibility.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range

$114,160 - $171,240 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Hasbro’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval, or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.