Lead, US TikTok Live Studio & GMV Growth

Pop Mart; Culver City (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

POP MART is expanding its US live streaming operations in Culver City. You will build and lead the local US live streaming team, establish recruitment and training programs, and oversee end-to-end studio operations to drive GMV growth across North America.

The role requires hands-on TikTok cross-border e-commerce experience, team leadership, and strong English communication with US staff and international partners.

Qualifications

• 3–7 years hands-on TikTok cross-border e-commerce with full ownership of overseas live streaming studios.
• Minimum 2 years of live streaming team management experience, recruiting & training local hosts independently.
• Fluent English as daily working language; able to communicate seamlessly with US local staff and overseas influencer partners without language barriers.

Responsibilities

• Build the local US live streaming team and establish a talent system.
• Oversee end-to-end live studio operations and US GMV growth for designer toy streams.
• Develop SOPs, training materials, and cross-department workflows for US operations.
• Coordinate with product, supply chain, and customer service to ensure stable order fulfillment.
• Manage cross-border collaboration with China HQ and overseas social/video teams.
• Decompose targets into monthly GMV KPIs and drive performance improvements.

Skills

TikTok e-commerce

Team management

Recruitment

Data-driven

English fluency

Cross-cultural coordination

Job description

POP MART is expanding its US live streaming operations in Culver City. You will build and lead the local US live streaming team, establish recruitment and training programs, and oversee end-to-end studio operations to drive GMV growth across North America.

The role requires hands-on TikTok cross-border e-commerce experience, team leadership, and strong English communication with US staff and international partners.