US TikTok Live Studio Lead – GMV Growth & Team Builder

Pop Mart; California; On-site; USD 150,000 - 230,000; Full time

Job summary

POP MART in Culver City, CA is expanding its US live streaming operation. You will lead the local US live streaming team, build a sustainable host and on-site operator roster, and oversee end-to-end studio operations to drive GMV growth across North America.

The role requires strong data-driven decisions, cross-functional collaboration, and the ability to align US and China teams, while ensuring top-tier host performance and compliant, engaging livestreams for POP MART IPs such as Molly and

Qualifications

• 3-7 years hands-on TikTok cross-border e-commerce experience with full ownership of overseas live streaming studios.
• Minimum 2 years of live streaming team management experience, recruiting & training local hosts independently.
• Fluent English as daily working language; able to communicate with US local staff and overseas partners.
• Strong data-driven mindset: identify bottlenecks in traffic, conversion, and host performance.
• Exceptional coordination skills and stress tolerance; able to align US-Chine time zones.

Responsibilities

• Build the local US live streaming team.
• Full-cycle management of hosts and live operation teams.
• End-to-end oversight of US live studio operations.
• Master the core logic of TikTok traffic generation and conversion; develop plans and campaigns.
• Standardize operational workflows and cross-department collaboration.
• Team target decomposition and performance management.

Skills

TikTok cross-border e-commerce

Live streaming team management

Fluent English

Data-driven mindset

Coordination skills

Job description

POP MART in Culver City, CA is expanding its US live streaming operation. You will lead the local US live streaming team, build a sustainable host and on-site operator roster, and oversee end-to-end studio operations to drive GMV growth across North America.

The role requires strong data-driven decisions, cross-functional collaboration, and the ability to align US and China teams, while ensuring top-tier host performance and compliant, engaging livestreams for POP MART IPs such as Molly and