TikTok Shop Live Operations Manager

Pop Mart; Culver City (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

POP MART is expanding its US live streaming operations in Culver City. You will build and lead the local US live streaming team, establish recruitment and training programs, and oversee end-to-end studio operations to drive GMV growth across North America.

The role requires hands-on TikTok cross-border e-commerce experience, team leadership, and strong English communication with US staff and international partners.

Qualifications

• 3–7 years hands-on TikTok cross-border e-commerce with full ownership of overseas live streaming studios.
• Minimum 2 years of live streaming team management experience, recruiting & training local hosts independently.
• Fluent English as daily working language; able to communicate seamlessly with US local staff and overseas influencer partners without language barriers.

Responsibilities

• Build the local US live streaming team and establish a talent system.
• Oversee end-to-end live studio operations and US GMV growth for designer toy streams.
• Develop SOPs, training materials, and cross-department workflows for US operations.
• Coordinate with product, supply chain, and customer service to ensure stable order fulfillment.
• Manage cross-border collaboration with China HQ and overseas social/video teams.
• Decompose targets into monthly GMV KPIs and drive performance improvements.

Skills

TikTok e-commerce

Team management

Recruitment

Data-driven

English fluency

Cross-cultural coordination

Job description

**Job Overview**POP MART’s overseas business is expanding rapidly, and TikTok live streaming in the US is a core business segment. As the lead of the US local live streaming project, you will be fully responsible for building the local US live streaming team from scratch, developing a sustainable matrix of local hosts and on-site operators, overseeing end-to-end live studio operations, and driving GMV growth of designer toy live streams across North America.**What You Will Achieve*** Build the local US live streaming teamEstablish the talent system for US live streaming operations and expand channels to recruit local hosts and on-site operators. Independently manage the full recruitment lifecycle: sourcing, interviews, trial broadcast assessments, and contract signing, to build a continuously iterative talent pool for live streaming.* Full-cycle management of hosts and live operation teamsDevelop US-market tailored systems for host performance assessment, compensation incentives, and scheduling. Build standardized new hire training systems, and create exclusive training materials covering designer toy live streaming scripts, product knowledge, and TikTok platform compliance rules. Reduce host turnover, resolve cross-cultural conflicts, and handle live broadcast emergencies including order fulfillment issues and social media fan backlash (e.g., overselling, escalated customer complaints).* End-to-end oversight of US live studio operationsMaster the core logic of TikTok traffic generation and conversion. Develop monthly live streaming plans, scheduling frameworks, and product release cadences for US live rooms. Design live broadcast campaigns, new product exclusive sessions, and fan benefit activities aligned with local US entertainment culture, fan preferences, and POP MART IPs such as Molly and Labubu. Conduct daily data reviews covering core metrics including traffic, conversion rate, and average order value, propose actionable optimization strategies, and steadily lift live room GMV.* Standardize operational workflows & cross-department collaborationFormulate complete SOPs for US local live studio operations. Collaborate closely with product, supply chain, warehouse, and customer service teams to guarantee stable order fulfillment for overseas live streams. Liaise with overseas social media teams and coordinate short-video content teams to drive traffic to live rooms.* Team target decomposition & performance managementBreak down overall team targets into monthly GMV KPIs for the US team, track delivery progress, and maintain performance records. Host regular cross-border online review meetings combining US on-site and China headquarters teams, guide operators to refine live streaming execution, and develop replicable high-performance live streaming playbooks for overseas markets.**What You Will Need****Mandatory Qualifications*** 3–7 years hands-on TikTok cross-border e-commerce experience with full ownership of overseas live streaming studios; in-depth expertise in TikTok traffic algorithms, short-video traffic acquisition, and live conversion mechanisms.* Minimum 2 years of live streaming team management experience, with proven track records of building live operation teams and recruiting & training local hosts independently.* Fluent English as daily working language; able to communicate seamlessly with US local staff and overseas influencer partners without language barriers.* Strong data-driven mindset: capable of identifying bottlenecks in traffic, conversion, and host performance via backend live data and implementing targeted optimizations.* Exceptional overall coordination skills and stress tolerance; flexible to align with US-China time zones to coordinate cross-regional teams, and independently resolve live stream PR crises and fulfillment emergencies.**Preferred Qualifications*** Prior TikTok live streaming experience in designer toys, blind boxes, art figurines, or cultural merchandise categories; deep understanding of US designer toy fan consumption habits and local entertainment content culture.* Existing personal network of local US live stream hosts and MCN influencers.