Lead Social Media Manager & Storytelling Strategist

ASHFORD CONNEX, LLC; Washington (Washington County); On-site; USD 60,000 - 90,000; Full time

Job summary

ASHFORD CONNEX, LLC in Washington County, PA is seeking a Social Media Manager who blends strategy, storytelling and content creation to elevate our brand across LinkedIn, Instagram, Facebook, TikTok and YouTube.

You will own the social strategy, define the brand voice, tailor approaches per platform, plan campaigns, and collaborate with creators and partners to deliver engaging, on-brand content.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism or related field.
• 5+ years of professional social media experience across multiple channels.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging platforms.
• Experience with social media management, publishing and analytics tools such as Sprout Social.
• Strong understanding of social analytics, algorithms, audience development and performance optimization.
• Experience working with influencers, creators or strategic social partnerships.
• Excellent writing skills and ability to adjust tone per platform.
• Creative mindset with the ability to manage multiple projects and deadlines.
• Attention to detail without losing the bigger creative picture.
• Confidence to bring new ideas and keep experimenting.

Responsibilities

• Own the social strategy across multiple platforms to grow awareness and engagement.
• Define and maintain an authentic and engaging voice across all channels.
• Create platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube.
• Lead planning and development of social-first campaigns and timely content.
• Build a community by encouraging conversation, engagement and long-term growth.
• Track performance and turn data into recommendations for better content.

Skills

Professional social media experience

Platform knowledge

Social analytics

Influencer partnerships

Writing skills

Creative mindset

Project management

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism or related field

Tools

Sprout Social

Job description

ASHFORD CONNEX, LLC in Washington County, PA is seeking a Social Media Manager who blends strategy, storytelling and content creation to elevate our brand across LinkedIn, Instagram, Facebook, TikTok and YouTube.

You will own the social strategy, define the brand voice, tailor approaches per platform, plan campaigns, and collaborate with creators and partners to deliver engaging, on-brand content.