Lead, Research & Analytics – Partnerships & Impact

160over90; Los Angeles (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health care

Retirement plan

Paid time off

Job summary

160over90, a Publicis Sport company, seeks an Associate Director to lead and execute client projects across audience profiling, partnership valuation, and measurement. You will collaborate with strategy, account, and analytics teams and directly interact with clients to elevate research outputs.

The role calls for independent project management, strategic thinking, and the ability to mentor a small team, ensuring high-quality deliverables and client-ready insights across sports and entertainment

Qualifications

• BA/BS degree or equivalent experience.
• 6+ years of business strategy, consulting, research, or agency experience (sports/entertainment preferred).
• Experience with secondary and syndicated research tools (GWI, YouGov, social listening, media analysis).
• Proficient with Microsoft Office, especially PowerPoint, Word and Excel.
• Ability to lead a team and coordinate across departments.

Responsibilities

• Combine Sponsorship Intelligence with additional research tools to inform strategy, positioning, and partnerships.
• Deliver partnership valuations to inform decisions and support contract negotiation.
• Support the development of reporting and measurement outputs, including dashboards, with analytics partners.
• Provide support to account teams with informed recommendations based on objectives, market trends, and sponsorship metrics.
• Contribute to business development and identify opportunities to expand research scope and impact.
• Lead a small team to ensure projects meet client needs, SOWs, and budgets.
• Monitor trends in sports, entertainment, and tech to inform opportunities for the team.
• Foster a positive team culture to drive high performance and efficient processes.

Skills

Strategic thinking

Client storytelling

Cross-functional collaboration

Data-driven insights

Communication skills

Leadership

Education

BA/BS degree or equivalent experience

Tools

Microsoft PowerPoint

Microsoft Word

Microsoft Excel

Job description

160over90, a Publicis Sport company, seeks an Associate Director to lead and execute client projects across audience profiling, partnership valuation, and measurement. You will collaborate with strategy, account, and analytics teams and directly interact with clients to elevate research outputs.

The role calls for independent project management, strategic thinking, and the ability to mentor a small team, ensuring high-quality deliverables and client-ready insights across sports and entertainment