Strategic Partnerships Lead - Sports & Entertainment

Publicis Media; New York (NY); On-site; USD 106,780 - 170,937; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

401K

Parental leave

Job summary

Publicis Media Sports & Entertainment seeks an Associate Director to lead day-to-day consulting and management of client relationships around sports and entertainment partnerships. You will drive strategy, negotiation, activation and optimization across media, talent and partners.

The role involves cross-functional collaboration with Publicis agencies, developing sponsorship valuation frameworks, measurement plans and post-campaign analyses.

Qualifications

• 7+ years of experience in sports marketing, entertainment marketing, sponsorship strategy or integrated marketing.
• Demonstrated experience developing strategic partnerships across sports, entertainment, media, creators, gaming, music and/or experiential marketing.
• Strong understanding of sponsorship strategy, valuation, activation, measurement and partnership optimization.
• Experience managing integrated marketing campaigns involving media, digital, social, experiential and content.
• Excellent written, verbal and interpersonal communication skills.

Responsibilities

• Lead day-to-day management and execution of integrated sports, entertainment, media, talent and cultural marketing partnerships.
• Develop strategic recommendations rooted in client objectives, insights and marketplace opportunities.
• Build end-to-end partnership strategies across sports, entertainment, music, gaming, creators and experiential media.
• Identify new partnership opportunities that drive brand growth and measurable outcomes.
• Mentor junior team members and collaborate across Publicis agencies to deliver integrated solutions.
• Lead partnership negotiations with rights holders, agencies and entertainment properties.

Skills

Sports marketing

Partnership marketing

Strategic thinking

Client management

Executive communication

Presentation development

Education

Bachelor's degree

Tools

PowerPoint

Excel

Job description

Publicis Media Sports & Entertainment seeks an Associate Director to lead day-to-day consulting and management of client relationships around sports and entertainment partnerships. You will drive strategy, negotiation, activation and optimization across media, talent and partners.

The role involves cross-functional collaboration with Publicis agencies, developing sponsorship valuation frameworks, measurement plans and post-campaign analyses.