Analytics Lead: Strategy, Insights & ROI

Havas Media Network; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Havas Media North America is seeking an Associate Director, Analytics, to join the Analytics Team. The role focuses on client analytics, back-office analytics, and decision modeling, collaborating with account teams and clients to deliver insights and metric-driven strategies.

The candidate will design reports, develop data capture processes, and implement analytics solutions across multiple data sources to continuously evolve ROI metrics for campaigns.

Qualifications

• 5+ years of experience in marketing analytics or business intelligence with a focus on analytics.
• Experience in a media or advertising agency is strongly preferred.
• Expertise in the digital space is essential.
• Ability to translate data into insights that illuminate customer needs and behavioral drivers.
• Strong understanding of analytics methodologies (e.g., experimentation, measurement planning).
• Proficiency in statistical modeling, segmentation, value analysis, and cross-channel reporting.

Responsibilities

• Collaborate with account teams and clients on client analytics, back-office analytics and decision modeling.
• Design reports, develop data capture processes, and implement analytics solutions.
• Evolve metrics to measure ROI across all campaign types.
• Develop dashboards, modeling tools and decision aids for clients and internal teams.
• Partner with leadership to optimize operations and drive revenue opportunities.

Skills

Marketing analytics

Business intelligence

Advanced analytics

Statistical modeling

Reporting & dashboards

Experimentation

Measurement planning

Dashboard development

Data-driven storytelling

Job description

Havas Media North America is seeking an Associate Director, Analytics, to join the Analytics Team. The role focuses on client analytics, back-office analytics, and decision modeling, collaborating with account teams and clients to deliver insights and metric-driven strategies.

The candidate will design reports, develop data capture processes, and implement analytics solutions across multiple data sources to continuously evolve ROI metrics for campaigns.