Associate Director, Research & Analytics

IMG LIVE; Pasadena (CA); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Health care

Retirement plan

Paid time off

Job summary

160over90 is a Publicis Sport company seeking an Associate Director to lead and execute client projects across sponsorships and partnerships. You will collaborate with strategy, account, and analytics teams, while interacting with clients to drive insights and strategic recommendations.

The role requires managing projects, guiding a small team, and elevating research quality to inform client decisions and business outcomes.

Qualifications

• BA/BS degree or equivalent experience required.
• 6+ years of business strategy, consulting, research, or agency experience in sports/entertainment preferred.
• Deep knowledge of sponsorship and the sports industry; experience with secondary and syndicated research tools.

Responsibilities

• Combine Sponsorship Intelligence with research tools to inform strategy and partnerships.
• Deliver partnership valuations to support decision making and contract negotiations.
• Develop reporting and measurement outputs with analytics partners and client teams.
• Lead a small team to deliver projects on time and within budgets.

Skills

Sponsorship research

Partnership valuation

Data analysis

Project management

Team leadership

Strategic thinking

Education

BA/BS degree or equivalent experience

Tools

GWI

YouGov

Microsoft Excel

Microsoft PowerPoint

Job description

Overview

160over90, a Publicis Sport company, is an award-winning global marketing agency that forges stronger human connections and creates shared moments where people feel something real. With 700 thinkers, doers, and makers across every cultural corner of the world, the agency brings a full-service, channel-agnostic approach with deep expertise in partnerships, experiential marketing, and cultural strategy. From global sponsorships and brand partnerships to live experiences and content, 160over90 helps leading brands show up meaningfully in culture, and measure the impact of those moments on brand and business outcomes. Our Research & Analytics team sits at the center of this work, helping uncover insights that guide the right partnership choices, values the opportunity and measures the impact partnerships deliver across brand, business, and audience.

Role

As an Associate Director you will play a key role in leading and executing projects for 160over90’s clients. You’ll support at each stage of the client lifecycle from audience profiling, partnership identification & valuation through to measurement of impact. This is a cross-functional role that requires strong collaboration with strategy, account, and analytics teams, as well as direct interaction with clients. This position is ideal for someone who can independently manage projects, contribute to strategic thinking, and elevate the quality of research outputs across the team. They will also be able to lead a small team to effectively deliver projects and serve as a leader and role model.

Responsibilities

Combine Publicis Sports’ Sponsorship Intelligence expertise with additional research tools to help inform strategy, positioning, and partnership opportunities. Deliver partnership valuations that inform decision making and support contract negotiation. Support the development of reporting and measurement outputs, including performance summaries and dashboards, in collaboration with analytics partners. Provide support to account teams when making informed recommendations to clients based upon their objectives, market trends, sponsorship measurement, value drivers, potential opportunities etc. Contribute to business development and help identify opportunities to expand research scope and impact. Lead a small team to ensure that projects are produced according to client need, SOW’s and budgets. Monitor trends in the sports, entertainment, and technology landscapes to keep team members and executives up to date and identify new opportunities. Contribute to positive team culture to foster high performance, efficient processes, and ongoing professional development.

Qualifications & Skills

BA/BS degree or equivalent experience required. 6+ years of business strategy, consulting, research, or agency experience (preferably in the sports/entertainment industry). Must have a deep knowledge of sponsorship and the sports industry. Experience working with secondary and syndicated research tools (e.g. GWI, YouGov, social listening, earned & owned media analysis, media value & exposure data etc.) Proficient in Microsoft Suite, particularly with PowerPoint, Word and Excel. Must be proficient with partnership valuation techniques and associated data. Familiarity with brand measurement, campaign analytics, or media performance is a plus. Proficiency in statistical and analytical techniques (e.g., segmentation, regression, modelling) is a plus. Ability to communicate professionally in both a written and verbal context with the ability to tell compelling, client-ready stories. Ability to synthesize multiple data sources into clear, actionable insights and strategic recommendations. Attention to detail, ability to work with deadlines, and ability to coordinate across multiple departments. Intellectual curiosity and propensity to learn new subjects quickly. Proven experience in collaborating across teams and lines of business within large organizations, including influencing partners and working with diverse teams. Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly. Ability to lead a team in a comprehensive and organizational manner.

Per local requirements and in the interest of transparency, the rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings. Hiring Rate Minimum: $0 annually (minimum will not fall below the applicable state/local minimum salary thresholds) Hiring Rate Maximum: $0 annually

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa.