Lead, Research & Insights Strategy

Dotdash Meredith; New York (NY); Hybrid; USD 105,000 - 125,000; Full time

Job summary

People Inc. is seeking an Associate Director of Research & Insights to guide our research strategy across Beauty, Style and Entertainment brands.

You will lead a team, mentor analysts, and develop collateral to translate data into strategic guidance for content and advertising initiatives. You will oversee analytics for RFPs and ad‑hoc requests, using syndicated and first‑party data to surface actionable insights across multiple brands and platforms.

Qualifications

• 5+ years of experience with minimum 3 years in management.
• Proficiency with 3+ tools (comScore, MRI‑Simmons, Telmar, Looker, Tubular, etc.).
• Experience supporting Ad Sales and Marketing teams.
• Experience mentoring analyst teams of three or more.
• Understanding digital advertising landscapes and trends.

Responsibilities

• Lead team enablement to provide insights and growth opportunities.
• Refine systems, dashboards, trackers, and calendars for efficiency.
• Create and update collateral, category one‑sheets, and GTM materials.
• Support analytics for RFPs and ad‑hoc stakeholder requests using toolkit.

Skills

People management

Analyst mentorship

Ad Sales & Marketing support

Strategic thinking

Excellent communication

Education

Bachelor's degree

Tools

comScore

MRI‑Simmons

Telmar

Looker

Tubular

Job description

People Inc. is seeking an Associate Director of Research & Insights to guide our research strategy across Beauty, Style and Entertainment brands.

You will lead a team, mentor analysts, and develop collateral to translate data into strategic guidance for content and advertising initiatives. You will oversee analytics for RFPs and ad‑hoc requests, using syndicated and first‑party data to surface actionable insights across multiple brands and platforms.