Lead Product Marketing Manager - Enterprise PMM & AI

Carta; San Francisco (CA); On-site; USD 183,000 - 215,000; Full time

Job summary

United States Digital Space LLC is seeking a Lead Product Marketing Manager focused on audience insights, campaigns and content. You will own audience intelligence for PE and VC buyers, develop messaging, and drive enterprise-grade collateral across campaigns.

Collaborate with sales, product and creative, build AI-powered PMM infrastructure, measure impact, and scale outbound programs. The role is based in San Francisco, with opportunities in New York or Seattle.

Qualifications

• 8+ years of hands-on product marketing and GTM experience.
• Deep expertise building and maintaining buyer personas from primary and secondary research including call data, customer interviews, win/loss analysis, and market research
• Strong full-funnel messaging experience: you can develop a value proposition and follow it all the way through to the campaign brief, the email subject line, and the event talking point
• Proven track record executing integrated outbound campaigns — ABM, demand gen, email programs, events — for enterprise buying committees
• A content systems mindset: you build governance, templates, and tooling standards that make high-quality output repeatable and scalable.
• Analytics orientation: you track what's working, build the reporting to prove it, and make data-driven decisions about where to invest next
• Strong copywriting instincts — you can write a compelling message and you know what separates good copy from generic B2B noise
• Collaborative mindset across product, marketing, sales, and creative in a fast-paced environment where the roadmap is still being built

Responsibilities

• Own audience intelligence for PE and VC buyers: build and maintain data-driven buyer personas grounded in real prospect conversations, call data, win/loss analysis, and market research.
• Lead full-funnel messaging across PE and VC segments: translate persona intelligence into segment-specific messaging for top-of-funnel to mid-funnel.
• Build and systematize enterprise-grade collateral and content: own campaign content, interactive demos, emails, event materials, webinars, and more.
• Build and deploy AI-powered PMM infrastructure: maintain marketing context layer, enable access through Claude, and ship PMM skills and automations.
• Support integrated outbound campaigns: partner with Demand Gen and Integrated Marketing to develop ABM and demand gen programs.
• Measure content and campaign impact and close the loop: track assets that drive engagement and tie to outcomes.

Skills

GTM experience

Buyer personas

Full-funnel messaging

ABM campaigns

Copywriting

Analytics

Collaboration

Job description

United States Digital Space LLC is seeking a Lead Product Marketing Manager focused on audience insights, campaigns and content. You will own audience intelligence for PE and VC buyers, develop messaging, and drive enterprise-grade collateral across campaigns.

Collaborate with sales, product and creative, build AI-powered PMM infrastructure, measure impact, and scale outbound programs. The role is based in San Francisco, with opportunities in New York or Seattle.