Lead Product Marketing

Jobtailor; California (MO); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

PowerPoint proficiency

Job summary

Jobtailor seeks a strategic marketing leader to drive customer acquisition, loyalty, and brand growth through partnership-focused programs. You will shape go-to-market plans, develop collaborative initiatives, and communicate value to executives.

You will analyze market trends and customer insights, lead cross-functional teams, and present data-driven recommendations to senior leadership to optimize initiatives and outcomes.

Qualifications

• Marketing/partnership marketing, loyalty, or business development experience preferred.
• Strategic thinking to identify growth opportunities and create customer value.
• Ability to build relationships and influence diverse stakeholders.
• Self-motivated, proactive with bias for action.
• Experience leading cross-functional initiatives.
• Analytical and problem-solving skills.
• Experience launching new programs or processes.
• Ability to simplify complex data into clear recommendations.
• Strong written and verbal communication and presentation skills.
• Comfort presenting to senior leadership.
• PowerPoint and Excel proficiency.

Responsibilities

• Lead strategy, planning, and execution of marketing initiatives for acquisition, loyalty, and brand growth.
• Develop and execute marketing strategies leveraging partnerships and customer experiences.
• Identify and evaluate new partnership opportunities and value-added benefits.
• Lead cross-functional efforts to bring partnership-led initiatives to market.
• Develop integrated marketing plans and go-to-market strategies.
• Monitor market trends, customer needs, and competitive activity.
• Create positioning, messaging, and narratives communicating benefits.
• Partner with stakeholders to deliver seamless customer experiences.
• Analyze business performance, customer insights, and marketing results.
• Develop executive-ready recommendations for leadership.
• Manage multiple initiatives simultaneously.
• Establish success metrics and reporting to evaluate impact and optimization opportunities.

Skills

Marketing Strategy Development

Partnership Marketing

Customer Engagement

Analytical Skills

Cross-Functional Leadership

Go-To-Market Strategy

Brand Growth

Customer Insights

Value Creation

Strategic Planning

Education

Bachelor's degree in Marketing, Business, Communications, or related field

5+ years of related experience

Marketing Certification

Tools

PowerPoint

Excel

Job description

• Lead the strategy, planning, and execution of marketing initiatives driving customer acquisition, customer loyalty, and brand growth
• Develop and execute marketing strategies leveraging partnerships, value-added services, and customer experiences
• Identify, evaluate, and recommend new partnership opportunities and value-added benefits
• Lead cross-functional efforts to bring partnership-led and customer-centric initiatives to market
• Develop integrated marketing plans and go-to-market strategies
• Monitor market trends, customer needs, competitive activity, and performance results
• Create positioning, messaging, and customer narratives communicating partnership and customer benefit value
• Partner with internal and external stakeholders to deliver seamless customer experiences
• Analyze, interpret, and communicate business performance, customer insights, and marketing results
• Develop executive-ready recommendations and present strategic opportunities to leadership
• Manage multiple initiatives simultaneously
• Establish success metrics, measurement frameworks, and reporting to evaluate initiative impact and identify optimization opportunities

Requirements

• Marketing, partnership marketing, loyalty, customer engagement, or business development experience preferred
• Strong strategic thinking and ability to identify opportunities for growth and customer value creation
• Proven ability to build relationships and influence across diverse stakeholder groups
• Highly motivated self-starter with a bias for action
• Experience leading complex, cross-functional initiatives
• Strong analytical and problem-solving skills
• Experience building new programs, processes, or initiatives from the ground up
• Ability to simplify complex information into clear business recommendations
• Strong written, verbal, and presentation skills
• Comfortable presenting to senior leadership
• Strong PowerPoint and Excel skills
• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years of related experience
• Certification is required in some areas

Core Competencies

Demonstrates expertise in developing and executing marketing strategies that drive customer acquisition and loyalty, leveraging partnerships and customer experiences. Proven ability to analyze market trends and communicate insights effectively to stakeholders.

Highest-signal resume keywords

• Marketing Strategy Development
• Partnership Marketing
• Customer Engagement
• Analytical Skills
• Cross-Functional Leadership

Hard Skills

• Marketing
• Customer Acquisition
• Brand Growth
• Market Analysis
• Performance Measurement
• Program Development
• Business Recommendations
• Strategic Planning
• Customer Insights
• Value Creation

Soft Skills

• Strategic Thinking
• Relationship Building
• Influencing Skills
• Problem-Solving
• Presentation Skills

Certifications & Qualifications

• Marketing Certification

Industry Keywords

• Customer Loyalty
• Business Development
• Customer-Centric Initiatives
• Stakeholder Engagement
• Go-To-Market Strategy

Tools & Technologies

• PowerPoint
• Excel