Marketing Specialist

Jobtailor; Massachusetts; On-site; USD 95,000 - 130,000; Full time

Job summary

Jobtailor is seeking a seasoned marketer to manage planning and publish content across digital, email, social, web, and print. You will coordinate calendars with stakeholders and partner with Sales to fill content gaps while leading campaigns and production.

Responsibilities include analytics, leadership updates, vendor management, and ensuring brand-aligned materials. Candidates need 5+ years in marketing and strong communication skills.

Qualifications

• Bachelor's degree in business, marketing, communications, or a related field.
• Minimum of 5 years in marketing, communications, sales enablement, or related business experience.
• Strong content creation, messaging, editing, and brand stewardship across multiple marketing channels.
• Ability to partner with Sales and cross-functional stakeholders to translate needs into marketing plans.
• Data-driven mindset with ability to assess marketing effectiveness and translate insights.
• Strong communication and presentation skills.
• Proven project management, prioritization, and follow-through with multiple deadlines.
• Highly motivated, proactive, and adaptable to changing business needs.
• Strong organizational skills and attention to detail.

Responsibilities

• Manage marketing planning and communications calendars across channels and stakeholders
• Create, manage, and publish multi-channel marketing content across digital, email, social, web, and print
• Partner with Sales and cross-functional stakeholders to identify content gaps and deliver marketing support
• Lead campaign and content production, including formats, timelines, stakeholders, and execution approaches
• Support marketing technology, project management, content management, and review/approval processes
• Collect, monitor, and analyze campaign effectiveness, content engagement, lead activity, conversion indicators, and sales enablement outcomes
• Prepare and present marketing updates, insights, recommendations, and campaign highlights to business partners, sales teams, and leadership
• Oversee fulfillment, vendor, budget, and operational processes; identify improvements and resolve delivery issues
• Evaluate and prioritize incoming marketing requests and recommend practical solutions
• Ensure marketing materials are accurate, audience-appropriate, brand-aligned, and ready for internal or external use
• Document workflows, develop reference materials, and support process improvements
• Assist with other marketing initiatives, business priorities, and special projects as assigned

Skills

Content Creation

Messaging

Editing

Brand Stewardship

Campaign Analysis

Performance Metrics

Workflow Documentation

Process Improvement

Project Management

Sales Enablement

Education

Bachelor's degree in business, marketing, communications, or related field

Tools

Marketing Tools

Project Management Tools

Content Management Tools

Productivity Tools

Analytics Tools

Job description

• Manage marketing planning and communications calendars across channels and stakeholders


• Create, manage, and publish multi-channel marketing content across digital, email, social, web, and print


• Partner with Sales and cross-functional stakeholders to identify content gaps and deliver marketing support


• Lead campaign and content production, including formats, timelines, stakeholders, and execution approaches


• Support marketing technology, project management, content management, and review/approval processes


• Collect, monitor, and analyze campaign effectiveness, content engagement, lead activity, conversion indicators, and sales enablement outcomes


• Prepare and present marketing updates, insights, recommendations, and campaign highlights to business partners, sales teams, and leadership


• Oversee fulfillment, vendor, budget, and operational processes; identify improvements and resolve delivery issues


• Evaluate and prioritize incoming marketing requests and recommend practical solutions


• Ensure marketing materials are accurate, audience-appropriate, brand-aligned, and ready for internal or external use


• Document workflows, develop reference materials, and support process improvements


• Assist with other marketing initiatives, business priorities, and special projects as assigned

Requirements

• Bachelor's degree in business, marketing, communications, or a related field, or equivalent work experience


• A minimum of 5 years of marketing, communications, sales enablement, or related business experience


• Strong content creation, messaging, editing, and brand stewardship skills across multiple marketing channels and audiences


• Ability to partner with Sales and cross-functional business stakeholders to understand priorities, translate needs into marketing plans, and support growth-oriented initiatives


• Data-driven mindset with ability to assess marketing effectiveness, interpret performance metrics, and translate insights into recommendations for improvement


• Strong communication and presentation skills


• Proven project management, prioritization, and follow-through skills with the ability to manage multiple deadlines, requests, and stakeholders


• Highly motivated, proactive, resourceful, flexible, and able to adapt to changing business needs


• Strong organizational skills, time management, judgment, and attention to detail despite shifting inputs and deadlines


• Experience using marketing, project management, content management, productivity, and/or analytics tools


• Solid understanding of marketing communications, sales alignment, external presence, and the role marketing plays in business growth

Core Competencies

Demonstrates expertise in multi-channel marketing content creation, project management, and data-driven analysis to enhance campaign effectiveness and support sales enablement. Proven ability to collaborate with cross-functional teams and present insights to drive business growth.

Highest-signal resume keywords

• Multi-Channel Marketing Content Creation


• Project Management


• Data-Driven Analysis


• Strong Communication Skills


• Sales Enablement

Hard Skills

• Content Creation


• Messaging


• Editing


• Brand Stewardship


• Campaign Effectiveness Analysis


• Performance Metrics Interpretation


• Workflow Documentation


• Process Improvement

Soft Skills

• Strong Organizational Skills


• Time Management


• Judgment


• Attention to Detail


• Proactive Adaptability

Industry Keywords

• Marketing Communications


• Sales Alignment


• Business Growth


• Stakeholder Management


• Vendor Management

Tools & Technologies

• Marketing Tools


• Project Management Tools


• Content Management Tools


• Productivity Tools


• Analytics Tools