Senior Associate Brand Marketing

Jobtailor; Arlington (VA); On-site; USD 90,000 - 120,000; Full time

Job summary

Jobtailor in Arlington, VA seeks a skilled Brand Manager to shape and execute brand strategies. You will develop campaigns, manage cross-functional teams, and ensure brand consistency across channels.

The role emphasizes consumer insights, market research, and collaboration with sales and marketing to deliver high-impact brand experiences. MBA preferred and 3–5 years of experience are ideal.

Qualifications

• University Degree (BA/BS) in Marketing, Communications, or a related field, or equivalent experience
• MBA preferred
• In-depth knowledge of brand management principles and practices
• Proven content creation and campaign skills
• Strong verbal and written communication and interpersonal skills
• Ability to work independently and lead cross-functional teams
• Proficiency in Microsoft Office Applications and relevant marketing software
• At least 3-5 years of work experience in brand management, marketing, or a related field
• Experience developing strategic plans, such as communication campaigns or commercialization strategies
• Experience with content creation and marketing campaign support
• Proven track record developing and executing high-impact brand campaigns and events
• Demonstrated problem-solving and analytical capabilities
• Ability to develop creative/non-traditional solutions for challenging, undefined problems
• This position is not eligible for Visa Sponsorship

Responsibilities

• Create and manage high-impact brand experiences across channels and consumer touchpoints
• Assist in developing and executing marketing campaigns
• Coordinate with internal teams and external vendors
• Support creation of marketing materials, channel strategies, and customer-facing decks
• Ensure brand consistency across marketing channels and consumer touchpoints
• Develop understanding of target audience demographics, psychographics, and behavioral drivers
• Use consumer insights and market research to shape brand strategies and initiatives
• Lead cross-functional collaboration to integrate consumer insights into brand activities
• Conduct and analyze market research on consumer behavior, preferences, and trends
• Develop and implement brand experience strategies aligned with brand goals
• Track and report brand performance metrics including market share, brand awareness, and customer engagement
• Oversee multiple brand product and experience projects
• Coordinate stakeholders to deliver brand experiences
• Monitor initiative performance and provide strategic recommendations
• Develop business plans aligned with business objectives
• Collaborate with sales and marketing teams on brand experience programs
• Manage handoff of new initiatives to business partners for ongoing management

Skills

Brand Management

Content Creation

Campaign Development

Market Research Analysis

Cross-Functional Leadership

Verbal Communication

Written Communication

Analytical Capabilities

Education

Bachelor's in Marketing

MBA Preferred

Tools

Microsoft Office

Marketing Software

Job description

• Create and manage high-impact brand experiences across channels and consumer touchpoints
• Assist in developing and executing marketing campaigns
• Coordinate with internal teams and external vendors
• Support creation of marketing materials, channel strategies, and customer-facing decks
• Ensure brand consistency across marketing channels and consumer touchpoints
• Develop understanding of target audience demographics, psychographics, and behavioral drivers
• Use consumer insights and market research to shape brand strategies and initiatives
• Lead cross-functional collaboration to integrate consumer insights into brand activities
• Conduct and analyze market research on consumer behavior, preferences, and trends
• Develop and implement brand experience strategies aligned with brand goals
• Track and report brand performance metrics including market share, brand awareness, and customer engagement
• Oversee multiple brand product and experience projects
• Coordinate stakeholders to deliver brand experiences
• Monitor initiative performance and provide strategic recommendations
• Develop business plans aligned with business objectives
• Collaborate with sales and marketing teams on brand experience programs
• Manage handoff of new initiatives to business partners for ongoing management

Requirements

• University Degree (BA/BS) in Marketing, Communications, or a related field, or equivalent experience
• MBA preferred
• In-depth knowledge of brand management principles and practices
• Proven content creation and campaign skills
• Strong verbal and written communication and interpersonal skills
• Ability to work independently and lead cross-functional teams
• Proficiency in Microsoft Office Applications and relevant marketing software
• At least 3-5 years of work experience in brand management, marketing, or a related field
• Experience developing strategic plans, such as communication campaigns or commercialization strategies
• Experience with content creation and marketing campaign support
• Proven track record developing and executing high-impact brand campaigns and events
• Demonstrated problem-solving and analytical capabilities
• Ability to develop creative/non-traditional solutions for challenging, undefined problems
• This position is not eligible for Visa Sponsorship

Core Competencies

Demonstrates expertise in brand management principles and practices, with a strong focus on developing and executing high-impact marketing campaigns. Proficient in analyzing consumer insights and market research to inform brand strategies and track performance metrics.

Highest-signal resume keywords

• Brand Management
• Marketing Campaign Development
• Market Research Analysis
• Cross-Functional Team Leadership
• Content Creation

Hard Skills

• Brand Management Principles
• Marketing Campaign Skills
• Market Research
• Strategic Planning
• Performance Metrics Tracking

Soft Skills

• Verbal Communication
• Written Communication
• Interpersonal Skills
• Problem-Solving
• Analytical Capabilities

Certifications & Qualifications

• University Degree in Marketing
• MBA Preferred

Industry Keywords

• Brand Experience
• Consumer Insights
• Target Audience Analysis
• Stakeholder Coordination
• Business Plans

Tools & Technologies

• Microsoft Office Applications
• Marketing Software