Marketing Specialist II

Jobtailor; Schofield (WI); On-site; USD 65,000 - 85,000; Full time

Job summary

Jobtailor in Schofield, Wisconsin is seeking a marketing professional to lead integrated campaigns and develop compelling content across digital and print channels. You will manage multiple initiatives with cross-functional teams, shaping messaging and collateral for sales enablement.

The role emphasizes collaboration, performance analysis, and market research to optimize campaigns and drive business results.

Qualifications

• 4-6 years of relevant work experience in marketing, public relations or advertising.
• 3–5 years of experience planning and executing integrated marketing campaigns across print and digital channels.
• 3–5 years of experience developing marketing content, including sales collateral, email campaigns, web page copy, presentations, and customer communications.
• Experience managing multiple marketing projects simultaneously and collaborating with cross-functional teams to meet deadlines and business objectives.

Responsibilities

• Execute multimedia marketing campaigns for product releases, assigned products, brands, and market segments.
• Support campaign planning and execution for product launches, promotions, and strategic initiatives.
• Identify topics and educational opportunities for rep communications, webinars, blogs, social media, videos, and white papers.
• Develop and distribute content and sales enablement tools for sales representatives and channel partners.
• Partner with media and communications specialists to identify paid media opportunities.
• Develop and maintain marketing collateral, including catalogs, sales sheets, manuals, case studies, and sales enablement materials.
• Ensure assigned websites and product pages are current and accurate.
• Influence go-to-market messaging and content strategy.
• Support trade shows, customer events, and displays.
• Facilitate market research and analysis on distribution channels, customer needs, industry trends, and opportunities.
• Provide product, market, and marketing expertise to internal stakeholders, sales teams, and customers.
• Lead assigned projects and contribute to process improvement and cross-functional initiatives.
• Analyze campaign, website, and content performance trends to optimize channel mix, messaging, and investment.
• Collaborate with product management, sales, engineering, and corporate marketing teams.
• Perform other duties as assigned

Skills

Integrated Marketing Campaigns

Content Development

Project Management

Market Research

Cross-Functional Collaboration

Leadership

Time Management

Communication

Collaboration

Education

Bachelor's degree

Tools

Microsoft Word

Microsoft PowerPoint

Microsoft Excel

Microsoft Teams

Job description

• Execute multimedia marketing campaigns for product releases, assigned products, brands, and market segments
• Support campaign planning and execution for product launches, promotions, and strategic initiatives
• Identify topics and educational opportunities for rep communications, webinars, blogs, social media, videos, and white papers
• Develop and distribute content and sales enablement tools for sales representatives and channel partners
• Partner with media and communications specialists to identify paid media opportunities
• Develop and maintain marketing collateral, including catalogs, sales sheets, manuals, case studies, and sales enablement materials
• Ensure assigned websites and product pages are current and accurate
• Influence go-to-market messaging and content strategy
• Support trade shows, customer events, and displays
• Facilitate market research and analysis on distribution channels, customer needs, industry trends, and opportunities
• Provide product, market, and marketing expertise to internal stakeholders, sales teams, and customers
• Lead assigned projects and contribute to process improvement and cross-functional initiatives
• Analyze campaign, website, and content performance trends to optimize channel mix, messaging, and investment
• Collaborate with product management, sales, engineering, and corporate marketing teams
• Perform other duties as assigned

Requirements

• 4-6 years of relevant work experience in marketing, public relations or advertising required
• 3–5 years of experience planning and executing integrated marketing campaigns across print and digital channels
• 3–5 years of experience developing marketing content, including sales collateral, email campaigns, web page copy, presentations, and customer communications
• Experience managing multiple marketing projects simultaneously and collaborating with cross-functional teams to meet deadlines and business objectives
• Experience with Microsoft 365 (Word, PowerPoint, Excel, Teams)
• Bachelor degree preferred

Core Competencies

Demonstrates expertise in executing multimedia marketing campaigns and developing marketing content across various channels. Proficient in analyzing performance trends to optimize marketing strategies and collaborating with cross-functional teams to achieve business objectives.

Highest-signal resume keywords

• Integrated Marketing Campaigns
• Content Development
• Project Management
• Market Research
• Microsoft 365

Hard Skills

• Multimedia Marketing
• Campaign Planning
• Sales Collateral Development
• Email Campaigns
• Web Page Copy
• Presentations
• Customer Communications
• Performance Analysis
• Process Improvement
• Cross-Functional Collaboration

Soft Skills

• Communication
• Collaboration
• Influencing
• Leadership
• Time Management

Industry Keywords

• Marketing
• Public Relations
• Advertising
• Sales Enablement
• Trade Shows
• Customer Events
• Digital Channels
• Print Channels
• Market Segments
• Brand Management

Tools & Technologies

• Microsoft Word
• Microsoft PowerPoint
• Microsoft Excel
• Microsoft Teams