Associate Strategy Director

Jobtailor; Minneapolis (MN); On-site; USD 110,000 - 160,000; Full time

Job summary

Jobtailor is seeking an experienced Strategy Lead to drive end-to-end engagements from brand creation to go-to-market planning in Minneapolis. You will partner with Creative, UX, Analytics, and Technology teams to translate business challenges into actionable roadmaps and strategic narratives.

You will synthesize research and data into insights, lead client discussions, and mentor junior strategists, enabling cross-functional collaboration across teams to deliver customer-centric strategies.

Qualifications

• Bachelor’s degree in business, marketing, or communications or equivalent experience.
• 8+ years in digital marketing, customer experience, brand strategy or content strategy.
• Agency or consultancy experience required.
• Experience with martech platforms (Salesforce, Braze, AEM) and creating or modifying journeys, segments, campaigns.
• Ability to synthesize data into insights and strategic narratives.
• Experience leading strategy at account or project level.

Responsibilities

• Lead end-to-end strategy projects including brand creation, customer journeys, content strategy, and roadmaps.
• Translate client challenges into defined approaches or project plans.
• Partner with Creative, Design, UX, Analytics, and Technology teams to execute strategy.
• Facilitate senior client conversations and explain strategic rationale.
• Conduct qualitative and quantitative research and translate findings into recommendations.
• Lead strategy engagements from ambiguous questions to actionable recommendations.
• Mentor early-career strategists and guide cross-functional teams.

Skills

Digital Marketing Strategy

Customer Experience Optimization

Strategic Leadership

Data Analysis and Insights

Human-Centered Strategic Planning

Education

Bachelor’s Degree in Business

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Tools

PowerPoint

Miro

SEMRush

MRI Simmons

Hotjar

Persado

Job description

• Lead end-to-end strategy projects involving brand creation, value proposition development, campaigns, go-to-market plans, experience mapping, journey design, messaging hierarchy, content strategy, and roadmaps
• Translate client business challenges and opportunities into defined approaches or project plans
• Partner with Creative, Design, UX, Analytics, and Technology teams to gather requirements and ensure strategic vision is executed
• Facilitate senior-level client conversations and explain strategic rationale
• Translate research, industry trends, competitive analysis, and data insights into strategic recommendations
• Map, audit, and analyze customer journeys and experiences; identify optimization opportunities and build delivery roadmaps
• Conduct and analyze qualitative and quantitative research using stakeholder interviews, surveys, and third-party tools such as SEMRush, MRI Simmons, Hotjar, and Persado
• Advocate for user-centered design and human-centered strategic planning
• Monitor industry trends, digital innovations, and marketing technology advancements
• Create and deliver presentations and strategic storytelling using PowerPoint, Miro, and other tools
• Manage and mentor early-career strategists
• Independently lead strategy engagements from ambiguous client questions through actionable recommendations
• Guide strategists and collaborate with Creative, UX, Analytics, Technology, and Client Services

Requirements

• Bachelor’s degree in business, marketing, communications, or equivalent certifications/work experience
• 8+ years relevant work experience in digital marketing, customer experience, brand strategy or content strategy roles
• Agency or consultancy experience is required
• Working knowledge and experience with martech strategy and platforms, such as Salesforce, Braze, and AEM, including creation or modification of journeys, segments, and campaigns
• Comfortable working in cross-functional teams with designers, analysts, developers, marketers, and others
• Ability to synthesize data and research findings into insights and strategic narratives
• Experience in a lead role on an account or with a client, including strategic leadership at project and account levels
• Experience designing and architecting projects and scopes of work

Demonstrates expertise in leading strategy projects, including brand creation, customer journey mapping, and content strategy. Proficient in synthesizing data insights into actionable recommendations while collaborating with cross-functional teams.

Highest-signal resume keywords

• Digital Marketing Strategy
• Customer Experience Optimization
• Martech Platforms (Salesforce, Braze, AEM)
• Strategic Leadership
• Data Analysis and Insights

Hard Skills

• Brand Strategy
• Content Strategy
• Experience Mapping
• Journey Design
• Campaign Development
• Qualitative Research
• Quantitative Research
• Data Synthesis
• Project Management
• Strategic Storytelling

Soft Skills

• Client Communication
• Mentoring
• Collaboration
• Facilitation
• Problem Solving

Certifications & Qualifications

• Bachelor’s Degree in Business
• Bachelor’s Degree in Marketing
• Bachelor’s Degree in Communications

Industry Keywords

• Agency Experience
• Consultancy Experience
• User-Centered Design
• Human-Centered Strategic Planning
• Digital Innovations

Tools & Technologies

• PowerPoint
• Miro
• SEMRush
• MRI Simmons
• Hotjar
• Persado