Lead Product Manager - Web Ads & Travel

TikTok; San Jose (CA); On-site; USD 228,000 - 462,000; Full time

Job summary

TikTok is seeking a Product Leader to define and drive the vision, strategy, and execution of innovative advertising products for web advertisers and travel/entertainment clients. You will own outcomes, guide a team, and partner with executives to align initiatives with company goals in a fast-growing, global context.

The role focuses on scalable ML-powered solutions, cross-functional collaboration, and managing privacy/compliance as it scales across regions.

Qualifications

• 5+ years of product management experience leading advertising technology products.
• Deep knowledge of digital advertising ecosystems incl. targeting, attribution, and measurement.
• Experience leading global cross-functional initiatives.

Responsibilities

• Define and lead long-term product vision, strategy, and roadmap for Web Ads and Open-Loop E-Commerce.
• Own business outcomes including revenue growth and platform adoption.
• Build and mentor high-performing product management teams.
• Partner with executives and cross-functional stakeholders to align investments.
• Drive scalable ML-powered advertising products to improve ROAS.
• Lead cross-functional teams from concept to launch and optimization.

Skills

Product management

Advertising technology

Cross-functional leadership

Machine learning

English and Mandarin fluency

Education

Bachelor's degree in Computer Science, Engineering, Mathematics, Statistics, or related field

Job description

TikTok is seeking a Product Leader to define and drive the vision, strategy, and execution of innovative advertising products for web advertisers and travel/entertainment clients. You will own outcomes, guide a team, and partner with executives to align initiatives with company goals in a fast-growing, global context.

The role focuses on scalable ML-powered solutions, cross-functional collaboration, and managing privacy/compliance as it scales across regions.