Senior Product Manager, Ad Platform & Growth

TikTok; San Jose (CA); On-site; USD 186,000 - 374,000; Full time

Job summary

TikTok's Business Center Product team is looking for an experienced Product Manager to lead features that help organizations manage TikTok ad accounts, assets, and finances securely. You will collaborate with engineering, design, data science, and other teams to drive a scalable roadmap.

You will use user feedback and metrics to drive growth, stay ahead of ad tech trends, and ensure a consistent product experience across offerings.

Qualifications

• 3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
• 2+ years of experience building and launching ad interfaces/platform products.
• Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
• Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.

Responsibilities

• Drive the evolution of Business Center solutions to meet the needs of advertisers and business owners. Prioritize innovative features to enhance user experience and performance.
• Explore opportunities for full-funnel marketing practices within TikTok, developing scalable product solutions to support growth.
• Collaborate with cross-functional teams to identify business challenges, set objectives, and define product strategies. Lead alignment across various functions and stakeholders to refine requirements and execute your roadmap.
• Leverage customer feedback, user research, behavioral data, and other insights to identify opportunities for growth and improvement.
• Track and analyze key product metrics to inform decisions and drive continuous improvement.
• Stay current with ad tech industry trends and emerging technologies, applying that knowledge to innovate and keep TikTok at the forefront of advertising solutions.

Skills

Product management

Ad tech experience

Cross-functional collaboration

Data-driven decision making

Communication skills

Analytical thinking

Fast learner

Education

BA/BS degree

Job description

TikTok's Business Center Product team is looking for an experienced Product Manager to lead features that help organizations manage TikTok ad accounts, assets, and finances securely. You will collaborate with engineering, design, data science, and other teams to drive a scalable roadmap.

You will use user feedback and metrics to drive growth, stay ahead of ad tech trends, and ensure a consistent product experience across offerings.