Global Product Marketing Lead - Search Ads

TikTok; San Jose (CA); On-site; USD 159,000 - 384,000; Full time

Benefits offered by this job

Medical coverage

401(k) match

Paid parental leave

Disability coverage

Life insurance

Paid holidays

Job summary

TikTok is seeking a Product Marketing Manager for Search Ads to lead go-to-market strategy across regions. You will partner with product and regional teams to shape strategy, assess gaps, and bridge monetization and user-side groups to ensure a brand-aligned roadmap.

You will translate market trends into actionable plans, drive cross-functional alignment, and plan alpha/beta adoptions while communicating value to advertisers, agencies, and internal partners.

Qualifications

• Experience in consulting or project management.
• Experience in product marketing or product management in the tech industry.
• Comfort with ambiguity and using a data-driven approach to establish strategy and priorities.
• Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning.

Responsibilities

• Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent all regions internally with PM and Engineering teams, and define the go-to-market strategy for TikTok's ever-evolving ads product, with a focus on Search Ads.
• Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
• Bridge the gap between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap to create a brand-suitable environment for the long-term success of monetization.
• This individual must demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
• You will be instrumental in setting the go-to-market strategy by region and ensuring flawless execution and operations against the strategy.
• Plan and lead the successful adoption of alpha and beta programs for our Search Ads solutions.
• Communicate the value proposition of new products to all stakeholders and ensure that effective collateral and packages are created.
• Drive product adoption and usage rates by supporting key market strategy and effective product support.
• Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.

Skills

Consulting

Product Marketing

Data-driven

GTM planning

Education

BA/BS degree

Job description

TikTok is seeking a Product Marketing Manager for Search Ads to lead go-to-market strategy across regions. You will partner with product and regional teams to shape strategy, assess gaps, and bridge monetization and user-side groups to ensure a brand-aligned roadmap.

You will translate market trends into actionable plans, drive cross-functional alignment, and plan alpha/beta adoptions while communicating value to advertisers, agencies, and internal partners.