Lead Product Manager — Marketing Planning & Automation

UKG Inc.; Olympia (WA); On-site; USD 134,000 - 191,000; Full time

Job summary

UKG is seeking a Lead Product Manager, Marketing Planning & Automation, to own the product vision, strategy, and roadmap for Marketing Planning and its integrations within UKG’s marketing tech ecosystem.

You will drive the evolution of Marketing Planning into a scalable enterprise capability, connecting priorities, investment allocation, campaign development, execution, measurement, attribution, and performance.

Qualifications

• 8+ years of Product Management experience in B2B SaaS or enterprise tech.
• Deep experience in Marketing Planning, Operations, Campaign Management, Measurement, Attribution.
• Experience with marketing automation platforms (Eloqua/Marketo/SFMC).
• Ability to translate complex processes into scalable product capabilities.

Responsibilities

• Lead product strategy, discovery, prioritization, MVP, delivery, and adoption.
• Connect planning to campaign intake, development, approvals, execution, measurement and optimization.
• Establish campaign taxonomies, metadata, governance, and processes.
• Enable leaders to model investments, priorities, and outcomes.
• Define product metrics for planning efficiency and revenue impact.
• Shape an AI-first vision for planning and attribution with governance.

Skills

Product management

Marketing planning

Campaign management

Marketing operations

Measurement & attribution

Data-driven decisions

Cross-functional collaboration

Tools

Eloqua

Marketo

Salesforce Marketing Cloud

Adobe Workfront

Job description

UKG is seeking a Lead Product Manager, Marketing Planning & Automation, to own the product vision, strategy, and roadmap for Marketing Planning and its integrations within UKG’s marketing tech ecosystem.

You will drive the evolution of Marketing Planning into a scalable enterprise capability, connecting priorities, investment allocation, campaign development, execution, measurement, attribution, and performance.