Lead Product Manager: Adobe Web Integrations (Remote)

Humana Inc; Madison (WI); Remote; USD 126,000 - 174,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Paid time off

Disability insurance

Life insurance

Job summary

Humana Inc. is seeking a Lead Product Manager to drive strategy and development of the Adobe Experience Platform (AEP) for Web integrations across Authenticated and Unauthenticated channels.

You will translate business needs into platform capabilities, enabling personalized, data-driven experiences and scalable cross-channel solutions. You will partner with cross-functional teams to optimize consent, preference data, and integration with Real-Time CDP, Journey Optimizer, and Customer Journey

Qualifications

• Bachelor’s degree in Business, Marketing, Computer Science, or related field; advanced degree preferred
• 5+ years of product management experience
• Hands-on experience with Adobe Experience Platform, including Real-Time CDP and Journey Optimizer including Offers
• Strong understanding of customer data architecture, identity resolution, and personalization strategies
• Understanding of Web channels architecture and API integrations with external products
• Proven ability to lead cross-functional teams and manage complex product initiatives
• Experience with tools such as JIRA or ADO to help manage business requirements and for end user story traceability
• Excellent communication, analytical, and stakeholder management skills

Responsibilities

• Collaboratively own and manage the product backlog for assigned H.com or myH platform capabilities, ensuring alignment with the multiyear enterprise roadmap
• Translate enterprise strategy, regulatory requirements, and business needs into clear product requirements, user stories, and acceptance criteria
• Partner closely with our business teams, engineering, architecture, and delivery teams to plan, execute, and release platform enhancements on time and at quality
• Balance near-term business needs with long-term platform scalability, maintainability, and compliance
• Lead development of platform capabilities such as consent capture, preference updates, suppression logic, policy enforcement, and downstream activation
• Drive platform integration with Authenticated and Unauthenticated Web Channels to the Adobe Platform
• Ensure data models, APIs, and workflows adhere to enterprise standards and regulatory guidance
• Validate that Adobe platform functionality supports omnichannel use cases across web, mobile, CRM, contact center, and third-party integrations
• Identify dependencies, risks, and tradeoffs, escalating decisions as needed
• Act as a key product partner to myH and H.com channels, Next Best Action, Marketing, Digital, CRM, Customer Service, Legal, Privacy, and Compliance teams
• Support onboarding and adoption of the platform by lines of business through enablement, documentation, and partnership
• Collaborate with enterprise data, identity, and analytics teams to ensure accurate, reliable use of consent and preference data
• Serve as a day-to-day product escalation point for delivery teams and business stakeholders
• Ensure experiences are intuitive, transparent, and aligned with customer trust expectations
• Advocate for customer-centric design patterns that clearly communicate data usage, choices, and controls
• Incorporate customer, compliance, and operational feedback into product iteration and refinement
• Track and report on product-level KPIs such as consent capture rates, preference usage, data quality, error rates, and activation success
• Partner with the Director to identify opportunities to reduce operational friction, manual processes, and compliance risk
• Monitor platform performance and integration health, driving corrective actions and enhancements as needed

Skills

Adobe Experience Platform

Real-Time CDP

Journey Optimizer

Offers integration

Cross-functional leadership

JIRA or ADO usage

Stakeholder management

Excellent communication

Education

Bachelor’s degree in Business/Marketing/CS

Advanced degree preferred

Tools

JIRA

ADO

APIs

Job description

Humana Inc. is seeking a Lead Product Manager to drive strategy and development of the Adobe Experience Platform (AEP) for Web integrations across Authenticated and Unauthenticated channels.

You will translate business needs into platform capabilities, enabling personalized, data-driven experiences and scalable cross-channel solutions. You will partner with cross-functional teams to optimize consent, preference data, and integration with Real-Time CDP, Journey Optimizer, and Customer Journey