Lead PM - Adobe Experience Platform & Web Integrations

Humana Inc; Trenton (NJ); Remote; USD 126.000 - 174.000; Vollzeit

Zusammenfassung

Humana Inc. is seeking a Lead Product Manager to drive the strategy, development, and optimization of the Adobe Experience Platform (AEP) for Authenticated and Unauthenticated Web Channels.

You will translate business needs into platform capabilities enabling personalized, data-driven customer experiences. You’ll collaborate with cross-functional teams to deliver scalable solutions across Real-Time CDP, Journey Optimizer, and Customer Journey Analytics, while growing adoption of AEP as an

Qualifikationen

• Bachelor’s degree in Business, Marketing, Computer Science, or related field; advanced degree preferred.
• 5+ years of product management experience.
• Hands-on experience with Adobe Experience Platform, including Real-Time CDP and Journey Optimizer including Offers.
• Strong understanding of customer data architecture, identity resolution, and personalization strategies.
• Understanding of Web channels architecture and API integrations with external products.
• Proven ability to lead cross-functional teams and manage complex product initiatives.
• Experience with tools such as JIRA or ADO to help manage business requirements and for end user story traceability.
• Excellent communication, analytical, and stakeholder management skills.

Aufgaben

• Collaboratively own and manage the product backlog for assigned H.com or myH platform capabilities, ensuring alignment with the multiyear enterprise roadmap.
• Translate enterprise strategy, regulatory requirements, and business needs into clear product requirements, user stories, and acceptance criteria.
• Partner closely with business teams, engineering, architecture, and delivery teams to plan, execute, and release platform enhancements on time and at quality.
• Balance near-term business needs with long-term platform scalability, maintainability, and compliance.
• Lead development of platform capabilities such as consent capture, preference updates, suppression logic, policy enforcement, and downstream activation.
• Drive platform integration with Authenticated and Unauthenticated Web Channels to the Adobe Platform.
• Ensure data models, APIs, and workflows adhere to enterprise standards and regulatory guidance.
• Validate that Adobe platform functionality supports omnichannel use cases across web, mobile, CRM, contact center, and third-party integrations.
• Identify dependencies, risks, and tradeoffs, escalating decisions as needed.
• Act as a key product partner to myH and H.com channels, Next Best Action, Marketing, Digital, CRM, Customer Service, Legal, Privacy, and Compliance teams.

Kenntnisse

Adobe Experience Platform

Real-Time CDP

Journey Optimizer

Data-driven personalization

Cross-functional leadership

Ausbildung

Bachelor's degree in Business, Marketing, Computer Science, or related field

Advanced degree preferred

Tools

JIRA

ADO

Jobbeschreibung

Humana Inc. is seeking a Lead Product Manager to drive the strategy, development, and optimization of the Adobe Experience Platform (AEP) for Authenticated and Unauthenticated Web Channels.

You will translate business needs into platform capabilities enabling personalized, data-driven customer experiences. You’ll collaborate with cross-functional teams to deliver scalable solutions across Real-Time CDP, Journey Optimizer, and Customer Journey Analytics, while growing adoption of AEP as an