Personalization Manager

Insight Global; Stamford (CT); On-site; USD 83,000 - 90,000; Full time

Job summary

Insight Global in Stamford, CT seeks a Personalization Specialist to analyze customer behavior, website analytics, and journey data to identify opportunities for personalization and optimization across the e-commerce experience.

You will develop audience segmentation strategies and create tailored digital experiences, executing A/B and multivariate tests using platforms such as Adobe Target or Optimizely, and collaborating with marketing, product, and analytics teams.

Qualifications

• Proven experience with a major personalization or testing platform such as Adobe Target or Optimizely.
• Strong experience with Adobe Analytics and/or Google Analytics.
• Ability to review conversion funnels and pinpoint customer drop-off points.
• Ability to create audience definitions and tailored digital experiences.
• Background in customer segmentation and audience targeting.
• Strong understanding of CRO.
• Experience analyzing digital customer journeys and behavioral data.
• Ability to derive insights from customer analytics and translate them into recommendations.
• Experience measuring and reporting on conversion, engagement, and revenue metrics.
• Data-driven approach to decision making.

Responsibilities

• Analyze customer behavior, website analytics, and digital journey data to identify opportunities for personalization and optimization across the e-commerce experience.
• Develop audience segmentation strategies, create personalized digital experiences, and execute A/B and multivariate testing initiatives using platforms such as Adobe Target or Optimizely.
• Partner with marketing, product, and analytics teams to prioritize opportunities, launch experiments, monitor performance, and evaluate results against KPIs including conversion, engagement, and revenue.
• Translate data into actionable recommendations and present findings to stakeholders.
• Continuously optimize and scale successful personalization strategies to improve the overall customer experience and business outcomes.

Skills

Adobe Target

Optimizely

Adobe Analytics

Google Analytics

Funnel analysis

Audience targeting

Customer segmentation

CRO

Journey analytics

Insights to actions

Conversion metrics

Engagement metrics

Revenue metrics

Data-driven decisions

Job description

Job Description

The Personalization Specialist will analyze customer behavior, website analytics, and digital journey data to identify opportunities for personalization and optimization across the e-commerce experience. They will use customer insights and business objectives to develop audience segmentation strategies, create personalized digital experiences, and execute A/B and multivariate testing initiatives using platforms such as Adobe Target or Optimizely. On a daily basis, they will partner with marketing, product, and analytics teams to prioritize opportunities, launch experiments, monitor performance, and evaluate results against key KPIs including conversion, engagement, and revenue. This individual will translate data into actionable recommendations, present findings to stakeholders, and continuously optimize and scale successful personalization strategies to improve the overall customer experience and business outcomes. This is a 6-month ongoing contract and pays $60-$65hr.

Skills and Requirements

• Proven experience with a major personalization or testing platform, such as Adobe Target or Optimizely.
• Strong experience with Adobe Analytics and/or Google Analytics
• Ability to review conversion funnels and pinpoint customer drop-off points
• Ability to create audience definitions and tailored digital experiences
• Background in customer segmentation and audience targeting
• Strong understanding of Conversion Rate Optimization (CRO)
• Experience analyzing digital customer journeys and behavioral data
• Ability to derive insights from customer analytics and translate them into recommendations
• Experience measuring and reporting on conversion, engagement, and revenue metrics
• Data-driven approach to decision making

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.