Personalization Strategist for E-commerce Experiments

Insight Global; Stamford (CT); On-site; USD 83,000 - 90,000; Full time

Job summary

Insight Global in Stamford, CT seeks a Personalization Specialist to analyze customer behavior, website analytics, and journey data to identify opportunities for personalization and optimization across the e-commerce experience.

You will develop audience segmentation strategies and create tailored digital experiences, executing A/B and multivariate tests using platforms such as Adobe Target or Optimizely, and collaborating with marketing, product, and analytics teams.

Qualifications

• Proven experience with a major personalization or testing platform such as Adobe Target or Optimizely.
• Strong experience with Adobe Analytics and/or Google Analytics.
• Ability to review conversion funnels and pinpoint customer drop-off points.
• Ability to create audience definitions and tailored digital experiences.
• Background in customer segmentation and audience targeting.
• Strong understanding of CRO.
• Experience analyzing digital customer journeys and behavioral data.
• Ability to derive insights from customer analytics and translate them into recommendations.
• Experience measuring and reporting on conversion, engagement, and revenue metrics.
• Data-driven approach to decision making.

Responsibilities

• Analyze customer behavior, website analytics, and digital journey data to identify opportunities for personalization and optimization across the e-commerce experience.
• Develop audience segmentation strategies, create personalized digital experiences, and execute A/B and multivariate testing initiatives using platforms such as Adobe Target or Optimizely.
• Partner with marketing, product, and analytics teams to prioritize opportunities, launch experiments, monitor performance, and evaluate results against KPIs including conversion, engagement, and revenue.
• Translate data into actionable recommendations and present findings to stakeholders.
• Continuously optimize and scale successful personalization strategies to improve the overall customer experience and business outcomes.

Skills

Adobe Target

Optimizely

Adobe Analytics

Google Analytics

Funnel analysis

Audience targeting

Customer segmentation

CRO

Journey analytics

Insights to actions

Conversion metrics

Engagement metrics

Revenue metrics

Data-driven decisions

Job description

Insight Global in Stamford, CT seeks a Personalization Specialist to analyze customer behavior, website analytics, and journey data to identify opportunities for personalization and optimization across the e-commerce experience.

You will develop audience segmentation strategies and create tailored digital experiences, executing A/B and multivariate tests using platforms such as Adobe Target or Optimizely, and collaborating with marketing, product, and analytics teams.