Lead Paid Search Strategist – Associate Director

OMD; Los Angeles (CA); Hybrid; USD 70,000 - 125,000; Full time

Job summary

OMD in Los Angeles is seeking an Associate Director, Paid Search to lead a high-performance paid search team within Omnicom’s Search Center of Excellence. You will shape strategy, oversee campaign execution, and mentor junior staff to deliver data-driven results.

The role requires deep hands-on expertise with Google Ads and MSFT Ads, plus SA360 or Marin, Google Analytics, and a proven track record in planning, analysis, budgeting, and client communications. Hybrid in-office schedule is expected.

Qualifications

• 6+ years of paid search experience.

Responsibilities

• Develop long-term paid search strategies aligned with client objectives.
• Analyze data to extract actionable insights and drive recommendations.
• Lead and mentor a team of search professionals and provide regular training.
• Communicate plans and results clearly to clients and internal teams.
• Oversee forecasting, budgeting, and pacing for campaigns.
• Identify opportunities for campaign expansion and optimization.

Skills

Team leadership

Analytical thinking

Communication skills

Strategic thinking

Education

Relevant post-secondary education

Tools

Google Ads

MSFT Ads

SA360

SKAI

Marin

Adobe Analytics

Google Analytics

Job description

OMD in Los Angeles is seeking an Associate Director, Paid Search to lead a high-performance paid search team within Omnicom’s Search Center of Excellence. You will shape strategy, oversee campaign execution, and mentor junior staff to deliver data-driven results.

The role requires deep hands-on expertise with Google Ads and MSFT Ads, plus SA360 or Marin, Google Analytics, and a proven track record in planning, analysis, budgeting, and client communications. Hybrid in-office schedule is expected.