Lead, Multi-Touch Attribution & Marketing Analytics

Ford Motor Company; Honolulu (HI); On-site; USD 133,000 - 251,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Parental leave & family care days

Vehicle discount program

Tuition assistance

Paid time off & holidays

Job summary

Ford Motor Company is seeking a Manager in Marketing Analytics to lead the Global Data Insight & Analytics team responsible for the enterprise's Multi-Touch Attribution (MTA) capability. You will manage a team of 8, oversee vendor data, taxonomy governance, and analytical methods that translate attribution data into actionable insight, in partnership with Ford's media agency.

You will apply advanced data science, data management, and business acumen to deliver dashboards and governance across

Qualifications

• Bachelor's degree in a quantitative field required.
• 5+ years in marketing analytics, data analytics, data science, or related field.
• 2+ years leading technical or analytics teams.
• Working proficiency in SQL and Python for data analysis.
• Experience managing vendor relationships and budgets.
• Experience with marketing taxonomy and attribution data structures.

Responsibilities

• Lead intake, prioritization and delivery of analytics requests from Marketing stakeholders.
• Direct a team of 8 responsible for MTA vendor data management and analytics delivery.
• Establish a high-performing, collaborative team culture with strong business partnerships.
• Coach and develop team members and manage performance.
• Own the relationship with Ford's MTA vendor, including data ingestion and contract oversight.
• Oversee data quality, validation, and dashboards feeding attribution insights.
• Apply causal inference and lift analysis to validate attribution outputs.
• Oversee data refresh processes on GCP using SQL and Python to support pipelines.

Skills

SQL

Python

Statistics

Leadership

Data governance

MTA knowledge

Vendor management

Education

Bachelor's degree in Data Science, Statistics, Marketing Analytics, Computer Science, Mathematics, Business, or related field

Tools

GCP

Looker

Power BI

Job description

Ford Motor Company is seeking a Manager in Marketing Analytics to lead the Global Data Insight & Analytics team responsible for the enterprise's Multi-Touch Attribution (MTA) capability. You will manage a team of 8, oversee vendor data, taxonomy governance, and analytical methods that translate attribution data into actionable insight, in partnership with Ford's media agency.

You will apply advanced data science, data management, and business acumen to deliver dashboards and governance across