Lead Multi-Touch Attribution Analytics Manager

Ford Motor Company; Hagåtña (GU); On-site; USD 133,000 - 251,000; Full time

Benefits offered by this job

Immediate medical, dental, vision and

Prescription drug coverage

Flexible family care days

Paid parental leave

Vehicle discount program

Tuition assistance

Job summary

Ford Motor Company Marketing Analytics is seeking a data-driven Manager to lead a team responsible for enterprise Multi-Touch Attribution and data governance. You will manage vendor data pipelines, analytics delivery, and taxonomy standards, partnering with the agency to translate insights into business impact.

The role emphasizes SQL/Python, GCP, and strong leadership, with a focus on delivering reliable attribution and dashboards across Ford brands.

Qualifications

• Bachelor's degree in a quantitative field and 5+ years of marketing analytics experience.
• Experience leading analytics teams (2+ years).
• Proficiency in SQL and Python for data analysis.
• Experience with vendor relationships and taxonomy governance.

Responsibilities

• Manage intake, prioritization, and delivery of analytics requests from Marketing stakeholders.
• Lead and develop a team of 8 people responsible for MTA vendor data management, marketing analytics delivery, statistical analysis, and taxonomy governance.
• Establish a high-performing team culture with technical rigor, accountability, continuous learning, and strong business partnership.
• Coach, mentor, and support the career development and performance management of team members.
• Own the end-to-end relationship with Ford's MTA vendor, including data ingestion, service performance, methodology evaluation, issue resolution, and contract oversight.
• Oversee data quality and validation to ensure dashboards and reporting are accurate and trustworthy.
• Apply and guide statistical methods, causal inference, and lift analysis to validate attribution outputs.
• Oversee data refresh processes on Google Cloud Platform using SQL and Python.
• Own and manage the team's backlog and ensure alignment with Marketing objectives.
• Deliver dashboards and reporting translating attribution data into actionable insights for Marketing stakeholders.
• Partner with Ford's media agency to define taxonomy standards and ensure consistent naming across campaigns.
• Escalate taxonomy, data quality, and vendor issues and drive timely resolutions.
• Build relationships across Marketing, MTA vendor, and agency to drive adoption of attribution insights.
• Communicate complex data concepts clearly to technical and non-technical audiences.
• Ensure data privacy and governance standards are followed across data exchanges.
• Utilize AI/ML tools to drive efficiencies and deeper insights.

Skills

SQL

Python

Statistics

Marketing analytics

Leadership

Education

Bachelor's degree in Data Science, Statistics, Marketing Analytics, Computer Science, Mathematics, Business, or a related quantitative field

Tools

Google Cloud Platform

Looker

Power BI

Job description

Ford Motor Company Marketing Analytics is seeking a data-driven Manager to lead a team responsible for enterprise Multi-Touch Attribution and data governance. You will manage vendor data pipelines, analytics delivery, and taxonomy standards, partnering with the agency to translate insights into business impact.

The role emphasizes SQL/Python, GCP, and strong leadership, with a focus on delivering reliable attribution and dashboards across Ford brands.