Lead, Multi-Touch Attribution Analytics

Ford Motor Company; Frankfort (KY); On-site; USD 133,000 - 251,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Vehicle discount program for employees

Paid time off & holidays

Tuition assistance

Job summary

Ford Marketing Analytics is seeking a highly capable Manager to lead the team responsible for the enterprise's Multi-Touch Attribution (MTA) capability. This leadership role will manage a team of 8 people responsible for vendor data management, analytics delivery, and taxonomy governance, in partnership with Ford's media agency.

The role combines data science, data management, and business acumen to translate complex challenges into reliable marketing measurement products, leveraging GCP,

Qualifications

• 5+ years of experience in marketing analytics, data analytics, data science, media measurement, or a related field.
• 2+ years of experience leading technical or analytics teams.
• Working proficiency in SQL and Python for data analysis, validation, and automation.
• Strong knowledge of statistical methods applied to marketing measurement.

Responsibilities

• Manage intake, prioritization, and delivery of analytics requests from Marketing stakeholders.
• Lead and develop a team of 8 people responsible for MTA vendor data management, marketing analytics delivery, statistical/data science analysis, and taxonomy governance.
• Establish a high-performing, collaborative team culture with technical rigor and strong business partnership.
• Coach, mentor, and support career development and performance of team members.
• Own the end-to-end relationship with Ford's MTA vendor, including data ingestion, service performance, and contract oversight.
• Oversee data quality and validation processes, including statistical checks and anomaly detection.
• Apply statistical methods, causal inference, and uplift analysis to validate attribution outputs.
• Oversee data refresh processes on GCP using SQL and Python to support the attribution data pipeline.
• Direct the development and delivery of dashboards translating attribution data into actionable insights for Marketing stakeholders.
• Partner with Ford's media agency to define and enforce campaign taxonomy standards.

Skills

SQL

Python

Statistical methods

Data analysis

Leadership

Vendor management

Education

Bachelor's degree in Data Science / Statistics / Marketing Analytics / CS / Math / Business

Tools

Google Cloud Platform (GCP)

Looker

Power BI

Job description

Ford Marketing Analytics is seeking a highly capable Manager to lead the team responsible for the enterprise's Multi-Touch Attribution (MTA) capability. This leadership role will manage a team of 8 people responsible for vendor data management, analytics delivery, and taxonomy governance, in partnership with Ford's media agency.

The role combines data science, data management, and business acumen to translate complex challenges into reliable marketing measurement products, leveraging GCP,