Lead, Multi-Touch Attribution & Analytics

Ford Motor Company; Jackson (MS); On-site; USD 133,000 - 251,000; Full time

Benefits offered by this job

Medical benefits

Vehicle discount program

Tuition assistance

Paid time off

Job summary

Ford Marketing Analytics is seeking a senior Manager to lead the team responsible for enterprise Multi-Touch Attribution (MTA) data, analytics delivery, and taxonomy governance. You will drive data quality, method validation, and dashboard reporting across Ford's marketing function, partnering with the agency and MTA vendor.

The ideal candidate has 5+ years in marketing analytics, 2+ years leading teams, and strong SQL and Python skills for data analysis and automation.

Qualifications

• Bachelor's degree in a quantitative field is required.
• 5+ years of experience in marketing analytics or related fields.
• 2+ years of experience leading analytics teams.
• Proficiency in SQL and Python for data analysis and automation.
• Experience with vendor management and campaign taxonomy governance.

Responsibilities

• Lead intake, prioritization, and delivery of analytics requests from Marketing.
• Manage a team responsible for MTA data management, analytics delivery, and taxonomy governance.
• Establish a high-performing team culture with technical rigor and business partnership.
• Coach and develop team members and manage performance.
• Own relationship with MTA vendor, including data ingestion and contract oversight.
• Oversee data quality, validation, and dashboard reporting for attribution insights.
• Apply statistical methods, causal inference, and lift analysis to validate outputs.
• Oversee data refresh processes on GCP using SQL and Python.
• Backlog management to align with Marketing leadership priorities.
• Develop dashboards and reports translating attribution data into actionable insights.
• Define and enforce campaign taxonomy standards with the agency.
• Escalate blockers and drive timely problem resolution.
• Build stakeholder relationships to drive adoption of analytics products.
• Communicate complex concepts clearly to technical and non-technical audiences.
• Adhere to data privacy and organizational policies across data exchanges.
• Leverage Generative AI to improve workflows and insights.
• Collaborate with Data Fulfillment for data enhancements.
• Model Ford+ behaviors within the Marketing Analytics team.

Skills

Marketing analytics

Data science

Statistical methods

Team leadership

Communication

Education

Bachelor's degree in Data Science, Statistics, Marketing Analytics, Computer Science, Mathematics, Business

Tools

SQL

Python

GCP

Dashboards/BI tools

Job description

Ford Marketing Analytics is seeking a senior Manager to lead the team responsible for enterprise Multi-Touch Attribution (MTA) data, analytics delivery, and taxonomy governance. You will drive data quality, method validation, and dashboard reporting across Ford's marketing function, partnering with the agency and MTA vendor.

The ideal candidate has 5+ years in marketing analytics, 2+ years leading teams, and strong SQL and Python skills for data analysis and automation.