Lead Marketing Analytics & Measurement Architect

American Family Insurance Agency Staff; Boston (MA); Hybrid; USD 99,000 - 167,000; Full time

Benefits offered by this job

Relocation assistance

Hybrid work model

Job summary

American Family Insurance Agency Staff is seeking a curious and experienced Lead Marketing Analytics & Measurement Analyst to support marketing analytics across MMM, experimentation, and BI reporting. This is an individual contributor within Marketing Measurement, reporting to a Senior Manager.

You will perform advanced analyses, develop scalable analytical tools, and translate results into clear insights for Marketing and business partners, collaborating across teams and evolving measurement

Qualifications

• Bachelor's degree or higher in analytics, statistics, economics, marketing, business or data science.
• Masters/PhD preferred in analytics, statistics, or data science.
• 5+ years in marketing analytics, measurement, or related field.
• Strong familiarity with web analytics platforms (GA4/Adobe).

Responsibilities

• Perform media mix model analysis to deliver performance reporting and insights.
• Strengthen MMM inputs/outputs by partnering with cross-functional teams.
• Execute experimentation and incrementality analyses with test design and significance estimates.
• Build and automate experimentation capabilities in analytics platforms and BI tools.
• Develop and maintain Tableau reporting and automated MMM reports.
• Collaborate to build/streamline analytical workflows using SQL, Python, notebooks, and automation.
• Operationalize marketing data structures with Data Engineering/Data Science and enable AI-powered reporting.

Skills

Media mix modeling

Experimentation design

SQL

Python/R

Tableau/Power BI

Data visualization

Communication

Insurance industry experience

Education

Bachelor's degree in Analytics/Statistics/Economics/Marketing/Business/Data Science

Master's or PhD in Analytics/Statistics/Data Science or related field

Tools

SQL

Python

Tableau

Power BI

Databricks

Snowflake

BigQuery

Job description

American Family Insurance Agency Staff is seeking a curious and experienced Lead Marketing Analytics & Measurement Analyst to support marketing analytics across MMM, experimentation, and BI reporting. This is an individual contributor within Marketing Measurement, reporting to a Senior Manager.

You will perform advanced analyses, develop scalable analytical tools, and translate results into clear insights for Marketing and business partners, collaborating across teams and evolving measurement