Lead Marketing Analytics & MMM Specialist

American Family Insurance Agency Staff; Madison (WI); Hybrid; USD 99,000 - 167,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

American Family Insurance seeks a Lead Marketing Analytics & Measurement Analyst to advance media mix modeling, experimentation, and BI reporting. This individual contributor role partners with Marketing Measurement and other teams to translate analyses into actionable insights.

The position offers a salary range of $99,000 to $167,000, with relocation support and a hybrid work model based near Madison, WI. Travel up to 10% may be required.

Qualifications

• Bachelor’s degree in analytics, statistics, economics, marketing, or related field (or equivalent).
• 5+ years in marketing analytics, measurement, or decision science.
• Strong analytical, problem‑solving and data interpretation skills.
• Familiarity with GA4 or Adobe Analytics preferred.

Responsibilities

• Perform media mix model analysis and deliver actionable marketing insights.
• Strengthen MMM inputs/outputs with cross‑functional teams.
• Execute experimentation and incrementality analyses with test design and sizing.
• Build and automate experimentation capabilities within analytics platforms and BI tools.
• Develop and maintain Tableau reporting within the Marketing Analytics Hub.
• Collaborate to operationalize data structures and enable AI‑powered reporting.
• Translate complex analyses into clear insights for marketing and business partners.
• Maintain data stewardship, documentation and evolving analytics standards.

Skills

MMM analysis

Experimentation design

Data interpretation

Communication skills

Statistical thinking

Education

Bachelor's degree in Analytics/Statistics/Economics/Marketing/Data Science

Masters/PhD preferred in Analytics/Data Science or related field

Tools

SQL

Python

R

Tableau

Power BI

Databricks

Snowflake

BigQuery

Job description

American Family Insurance seeks a Lead Marketing Analytics & Measurement Analyst to advance media mix modeling, experimentation, and BI reporting. This individual contributor role partners with Marketing Measurement and other teams to translate analyses into actionable insights.

The position offers a salary range of $99,000 to $167,000, with relocation support and a hybrid work model based near Madison, WI. Travel up to 10% may be required.