Lead Marketing Analytics & Measurement

American Family Insurance; Madison (WI); Hybrid; USD 99,000 - 167,000; Full time

Benefits offered by this job

Health benefits

401(k) and pension

Paid holidays

Paid time off

Student loan repayment

Paid family leave

Job summary

American Family Insurance is seeking a Lead Marketing Analytics & Measurement Analyst to drive media mix modeling, experimentation, and comprehensive BI reporting across the Marketing Measurement team. You will deliver advanced analyses, build scalable tools, and translate results into actionable insights for marketing and business partners.

The role requires 5+ years in marketing analytics, strong SQL/Python, and experience with MMM and experimentation.

Qualifications

• Bachelor’s degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, Computer Science, or related field.
• Masters or PhD in Analytics, Statistics, Economics, Marketing Analytics, Data Science, Computer Science or related field preferred.
• 5+ years of experience in marketing analytics, measurement, decision science, or related analytical field.
• Strong analytical, problem-solving, and data interpretation skills.
• Familiarity with web analytics platforms such as GA4 or Adobe Analytics preferred.
• Experience with Media Mix Modeling and other attribution methods.
• Experience designing or analyzing A/B tests, holdouts, geo tests, matched-market tests, or other incrementality approaches.
• Proficiency in SQL and data extraction, transformation, and analysis.
• Experience with Python, R, or another statistical language.
• Experience with cloud analytics environments (Databricks, Snowflake, GCP, BigQuery).
• Experience building dashboards in Tableau, Power BI, or similar BI tools.
• Strong communication and presentation skills.
• Ability to work independently and collaborate across stakeholders.
• Experience within Insurance category preferred.

Responsibilities

• Perform media mix model analysis to deliver performance reporting and insights.
• Strengthen MMM inputs/outputs with cross-functional teams.
• Execute experimentation and incrementality analysis with test design and sizing support.
• Build automated experimentation capabilities within data platforms and BI tools.
• Develop and maintain Tableau reporting with automated MMM reporting and testing insights.
• Streamline analytical workflows using SQL, Python, notebooks, and automation.
• Operationalize backend marketing data structures and enable AI-powered reporting.
• Translate analytical outputs into clear insights for stakeholders.
• Maintain data quality, documentation, and evolving analytics practices.

Skills

MMM analysis

Experimentation

SQL

Python

Tableau

Power BI

Data analysis

Communication

Stakeholder mgmt

Education

Bachelor’s degree in Analytics or related field

Master’s or PhD preferred

Tools

Tableau

Power BI

GA4

Adobe Analytics

Databricks

BigQuery

Job description

American Family Insurance is seeking a Lead Marketing Analytics & Measurement Analyst to drive media mix modeling, experimentation, and comprehensive BI reporting across the Marketing Measurement team. You will deliver advanced analyses, build scalable tools, and translate results into actionable insights for marketing and business partners.

The role requires 5+ years in marketing analytics, strong SQL/Python, and experience with MMM and experimentation.