Lead Marketing Analytics Analyst (Hybrid)

American Family Insurance; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

American Family Insurance seeks a Lead Marketing Analytics & Measurement Analyst to drive insights across media mix modeling, experimentation, and BI reporting. In this individual contributor role within Marketing Measurement, you will provide hands-on analytical and technical support to advance incremental analytics, measurement strategy, and performance dashboards.

You will partner with marketing teams to translate data into actionable recommendations, enabling optimized media investments and

Responsibilities

• Lead marketing analytics across media mix modeling, experimentation, and BI reporting.
• Provide hands-on analytical and technical support to advance incremental analytics and performance dashboards.

Job description

DescriptionWe are seeking a curious and experienced Lead Marketing Analytics & Measurement Analyst to support marketing analytics across media mix modeling, experimentation, and BI reporting.

This is an individual contributor within Marketing Measurement.

This role will provide hands‑on analytical and technical support across Media Mix Modeling, experimentation, and incrementality, marketing reporting, and emerging analytics capabilities.