Lead, Internal Communications & Visual Storytelling

Panera LLC; United States; Hybrid; USD 120,000 - 136,000; Full time

Benefits offered by this job

Competitive pay

Hybrid work model

Job summary

Panera LLC’s Newton, MA-based team seeks a Sr Manager of Internal Communications & Visual Storytelling to craft strategic employee messaging through video, graphics, and digital content. You’ll translate complex initiatives into engaging experiences across intranet, email, digital signage, and live events.

The role blends communications strategy with creative production, requiring a portfolio of video, design, and storytelling capabilities, plus experience with Adobe CC and SharePoint.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Multimedia Design, or related field.
• 5-7+ years of experience in internal communications, corporate communications, employee engagement, or content marketing.
• Strong portfolio demonstrating video production, graphic design, and storytelling capabilities.
• Experience with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign) or equivalent tools.
• Experience creating executive communications and employee-focused content.
• Proficiency with Microsoft 365, PowerPoint, SharePoint, and intranet platforms.
• Strong photography and videography skills.
• Excellent writing and editing capabilities.

Responsibilities

• Develop and execute internal communications strategies aligned with business objectives.
• Create and manage company-wide employee communication campaigns.
• Partner with executives and business leaders to communicate organizational priorities and change initiatives.
• Develop content for intranet, newsletters, town halls, leadership communications, and employee engagement programs.
• Measure communication effectiveness through analytics and employee feedback.
• Concept, script, film, and edit internal video content.
• Produce executive messages, culture stories, employee profiles, event recaps, and organizational announcements.
• Develop motion graphics and short-form video content for digital channels.
• Manage video production workflows from pre-production through post-production.
• Create visually compelling communications using graphic design principles.
• Design presentations, infographics, digital signage, internal branding materials, and campaign assets.
• Ensure brand consistency across all employee-facing communications.
• Develop creative concepts that increase employee engagement and information retention.
• Support employee engagement initiatives through innovative content and campaigns.
• Partner with HR, Corporate Affairs, and leadership teams to promote culture and values.
• Capture photography and video content at company events and meetings.
• Help create memorable communication experiences that strengthen employee connection.

Skills

Video production

Graphic design

Storytelling

Adobe Creative Cloud

PowerPoint

SharePoint

Photography/Videography

Education

Bachelor's degree

Tools

Adobe Creative Cloud

SharePoint

Job description

Panera LLC’s Newton, MA-based team seeks a Sr Manager of Internal Communications & Visual Storytelling to craft strategic employee messaging through video, graphics, and digital content. You’ll translate complex initiatives into engaging experiences across intranet, email, digital signage, and live events.

The role blends communications strategy with creative production, requiring a portfolio of video, design, and storytelling capabilities, plus experience with Adobe CC and SharePoint.