Sr Manager, Internal Communications & Visual Storytelling

Panera LLC; United States; Hybrid; USD 120,000 - 136,000; Full time

Benefits offered by this job

Competitive pay

Hybrid work model

Job summary

Panera LLC’s Newton, MA-based team seeks a Sr Manager of Internal Communications & Visual Storytelling to craft strategic employee messaging through video, graphics, and digital content. You’ll translate complex initiatives into engaging experiences across intranet, email, digital signage, and live events.

The role blends communications strategy with creative production, requiring a portfolio of video, design, and storytelling capabilities, plus experience with Adobe CC and SharePoint.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Multimedia Design, or related field.
• 5-7+ years of experience in internal communications, corporate communications, employee engagement, or content marketing.
• Strong portfolio demonstrating video production, graphic design, and storytelling capabilities.
• Experience with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign) or equivalent tools.
• Experience creating executive communications and employee-focused content.
• Proficiency with Microsoft 365, PowerPoint, SharePoint, and intranet platforms.
• Strong photography and videography skills.
• Excellent writing and editing capabilities.

Responsibilities

• Develop and execute internal communications strategies aligned with business objectives.
• Create and manage company-wide employee communication campaigns.
• Partner with executives and business leaders to communicate organizational priorities and change initiatives.
• Develop content for intranet, newsletters, town halls, leadership communications, and employee engagement programs.
• Measure communication effectiveness through analytics and employee feedback.
• Concept, script, film, and edit internal video content.
• Produce executive messages, culture stories, employee profiles, event recaps, and organizational announcements.
• Develop motion graphics and short-form video content for digital channels.
• Manage video production workflows from pre-production through post-production.
• Create visually compelling communications using graphic design principles.
• Design presentations, infographics, digital signage, internal branding materials, and campaign assets.
• Ensure brand consistency across all employee-facing communications.
• Develop creative concepts that increase employee engagement and information retention.
• Support employee engagement initiatives through innovative content and campaigns.
• Partner with HR, Corporate Affairs, and leadership teams to promote culture and values.
• Capture photography and video content at company events and meetings.
• Help create memorable communication experiences that strengthen employee connection.

Skills

Video production

Graphic design

Storytelling

Adobe Creative Cloud

PowerPoint

SharePoint

Photography/Videography

Education

Bachelor's degree

Tools

Adobe Creative Cloud

SharePoint

Job description

Sr Manager, Internal Communications & Visual Storytelling Position Summary

The Internal Communications & Visual Storytelling Lead develops and delivers strategic employee communications through compelling visual storytelling. This role blends internal communications, employee engagement, graphic design, video production, photography, and digital content creation to inform, inspire, and connect employees across the organization. The ideal candidate is both a communications strategist and a creative producer who can translate complex business initiatives into engaging multimedia experiences across intranet, email, digital signage, executive communications, videos, and live events.

Location: Newton, MA (hybrid)

Key Responsibilities

Internal Communications

• Develop and execute internal communications strategies aligned with business objectives.
• Create and manage company-wide employee communication campaigns.
• Partner with executives and business leaders to communicate organizational priorities and change initiatives.
• Develop content for intranet, newsletters, town halls, leadership communications, and employee engagement programs.
• Measure communication effectiveness through analytics and employee feedback.

Video Production & Storytelling

• Concept, script, film, and edit internal video content.
• Produce executive messages, culture stories, employee profiles, event recaps, and organizational announcements.
• Develop motion graphics and short-form video content for digital channels.
• Manage video production workflows from pre-production through post-production.

Design & Creative Services

• Create visually compelling communications using graphic design principles.
• Design presentations, infographics, digital signage, internal branding materials, and campaign assets.
• Ensure brand consistency across all employee-facing communications.
• Develop creative concepts that increase employee engagement and information retention.

Employee Experience & Engagement

• Support employee engagement initiatives through innovative content and campaigns.
• Partner with HR, Corporate Affairs, and leadership teams to promote culture and values.
• Capture photography and video content at company events and meetings.
• Help create memorable communication experiences that strengthen employee connection.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, Multimedia Design, or related field.
• 5-7+ years of experience in internal communications, corporate communications, employee engagement, or content marketing.
• Strong portfolio demonstrating video production, graphic design, and storytelling capabilities.
• Experience with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign) or equivalent tools.
• Experience creating executive communications and employee-focused content.
• Proficiency with Microsoft 365, PowerPoint, SharePoint, and intranet platforms.
• Strong photography and videography skills.
• Excellent writing and editing capabilities.

Preferred Qualifications

• Experience supporting executive communications.
• Motion graphics and animation experience.
• Familiarity with change management and employee engagement programs.
• Experience measuring communication effectiveness and engagement metrics.
• Knowledge of AI-powered content creation tools.

Success Profile

• A strategic communicator
• A visual storyteller
• A skilled video producer
• A strong designer
• Comfortable advising executives
• Equally capable of developing communication strategy and creating content

Equal Opportunity Employer: Disabled/Veterans

Competitive Pay $119,634 - $136,383 annually

Newton Support Center

With more than 2,000 Panera LLC and independent franchise bakery-cafes in the Panera Bread® family, and more locations opening all the time, it's no wonder our company has been an excellent source of career and personal growth opportunities for more than 25 years. In neighborhoods across the U.S. and Canada, customers enjoy flavorful, handcrafted meals centered around freshly baked artisan bread. To us, that means serving food like we serve our own families - free of any of the items on our 'No No' List. Along the way, we also like to give back to our community. We enjoy working together, shoulder to shoulder with our customers, to confront a serious problem plaguing communities across this country - Hunger. Through our Panera Cares community cafes, we offer a dignified dining experience in an uplifting environment. In addition, we support our communities through day-end donations at our bakery-cafe locations and partner with local non-profit organizations. It's this warmth that you'll find when you join Panera Bread. From our competitive compensation and benefits packages to our unique cultural values, we're confident you'll find us a rewarding and fun place to work.