Lead, Creative Communications & Visual Storytelling

FruitSmart; Richmond (VA); Hybrid; USD 112,000 - 150,000; Full time

Benefits offered by this job

401(k) match

Pension

Medical insurance

Dental insurance

Vision insurance

Tuition assistance

Job summary

Universal Leaf Tobacco Company in Richmond, VA, is seeking a Manager, Creative Communications to translate complex business strategy into compelling visual and multimedia communications. This role acts as a strategic creative partner to Corporate Communications and business leaders, delivering stories and messages that align with brand standards.

You will lead a team, guide presentations, infographics, videos, and digital content across print, digital, and events, collaborating with executives

Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, Marketing or related field.
• Five or more years of progressively responsible experience in creative services, communications, design, marketing, agency, or related environments.
• Demonstrated experience developing creative concepts and translating business objectives into effective communications.
• Demonstrated experience leading, managing, and developing creative professionals.

Responsibilities

• Translate business strategy, complex information, and organizational priorities into clear, compelling visual and multimedia communications.
• Lead the creative development of communications materials that support executive messaging, employee engagement, brand initiatives, and corporate storytelling.
• Provide creative direction for presentations, reports, infographics, videos, digital content, event materials, and other communications deliverables.
• Collaborate with cross‑functional teams to shape creative approaches that strengthen audience understanding, engagement, and message impact.
• Ensure creative work is aligned with brand standards, communications objectives, and quality expectations across channels and business units.
• Lead and develop direct reports and creative team members through coaching, collaboration, feedback, and professional development.
• Identify opportunities to improve the effectiveness of communications through stronger visual storytelling, multimedia content, and emerging creative practices.
• Experience collaborating with executives, business leaders, and cross‑functional teams.

Skills

Visual storytelling

Brand standards

Leadership

Cross-functional collaboration

Executive communication

Education

Bachelor's degree in Graphic Design or related field

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Adobe Acrobat

Job description

Universal Leaf Tobacco Company in Richmond, VA, is seeking a Manager, Creative Communications to translate complex business strategy into compelling visual and multimedia communications. This role acts as a strategic creative partner to Corporate Communications and business leaders, delivering stories and messages that align with brand standards.

You will lead a team, guide presentations, infographics, videos, and digital content across print, digital, and events, collaborating with executives