Lead, Integrated Communications & Launch Strategy

Bose Corporation; Framingham (MA); On-site; USD 130,000 - 179,000; Full time

Benefits offered by this job

Bonus programs

Health and welfare benefits

401(k) plan

Employee discount

Job summary

Bose Corporation in Framingham, MA is seeking a Manager, Communications Planning to translate business, product, and brand strategy into integrated communications for new product launches.

The role defines the communications challenge, audience, messaging architecture, and channel roles, ensuring a connected plan across product, marketing, CX, PR, and eCommerce teams. You will lead cross-functional initiatives and shape launch strategy.

Qualifications

• 6+ years of experience in integrated marketing, communications planning, brand strategy, or a related field.
• Experience translating business, product, brand, audience, and commercial priorities into integrated communications strategies.
• Strong ability to define communications challenges, audience journeys, messaging architectures, channel roles, and launch plans.
• Experience developing customer-relevant narratives from product features, claims, and reasons to believe.

Responsibilities

• Develop integrated communications strategies grounded in business objectives, product positioning, audience insights, brand priorities, and success metrics.
• Own the integrated activation architecture and maintain a single source of truth across functions, channels, markets, and consumer touchpoints.
• Lead planning forums, alignment checkpoints, readiness reviews, and cross-functional decision meetings.
• Define measurement frameworks and learning agendas tied to communications objectives, business outcomes, consumer journey stages, and channel roles.

Skills

Integrated marketing

Communications planning

Brand strategy

Cross-functional leadership

Strategic thinking

Facilitation

Matrixed collaboration

Job description

Bose Corporation in Framingham, MA is seeking a Manager, Communications Planning to translate business, product, and brand strategy into integrated communications for new product launches.

The role defines the communications challenge, audience, messaging architecture, and channel roles, ensuring a connected plan across product, marketing, CX, PR, and eCommerce teams. You will lead cross-functional initiatives and shape launch strategy.