Audio Technology Product Marketing Lead

Bose Corporation, U.S.A; Framingham (MA); On-site; USD 129,000 - 177,000; Full time

Benefits offered by this job

Bonus programs

Health and welfare benefits

401(k) plan

Exclusive perks to support wellbeing

Employee discount on Bose products

Job summary

Bose Corporation in Framingham, MA seeks a senior marketing leader to drive strategy and execution for Bose’s audio technology franchises. You will translate complex R&D into clear value stories, develop scalable toolkits, and enable internal and external audiences with compelling messaging across channels.

You will define positioning, create credibility through proofs, build repeatable assets with engineering and sales, and measure results with KPIs to refine campaigns.

Qualifications

• 8+ years in product or technology marketing (B2B + consumer a plus).
• Proven ability to simplify complex technologies into compelling narratives.
• Strong storytelling, cross-functional leadership, and presentation skills.
• Experience building scalable frameworks, toolkits, and enablement programs.

Responsibilities

• Technology Strategy & Positioning: Define positioning, messaging, and value propositions across audiences; establish claims and proof-point guardrails
• Toolkits & Enablement: Build standardized, repeatable toolkits and sales assets; partner with engineering and sales for accuracy and usability
• Naming & Architecture: Develop scalable naming and badging systems aligned to the master brand
• Sales Enablement: Create training, talk tracks, and customer-ready materials; lead enablement sessions
• Measurement & Iteration: Define KPIs and evolve messaging based on data and feedback

Skills

Storytelling

Cross-functional leadership

Presentation skills

Simplify complex tech

Job description

Bose Corporation in Framingham, MA seeks a senior marketing leader to drive strategy and execution for Bose’s audio technology franchises. You will translate complex R&D into clear value stories, develop scalable toolkits, and enable internal and external audiences with compelling messaging across channels.

You will define positioning, create credibility through proofs, build repeatable assets with engineering and sales, and measure results with KPIs to refine campaigns.