Integrated Marketing Manager

Bose Corporation, U.S.A; Framingham (MA); On-site; USD 130,000 - 179,000; Full time

Benefits offered by this job

Bonus programs

Health and welfare benefits

401(k) plan

Employee discount

Job summary

Bose Corporation is seeking an Integrated Marketing Communications Manager to translate business, product, and brand strategy into integrated communications for new product launches. The role will define audience, messaging, channel roles, launch phase, and measurement, serving as a strategic partner across multiple teams to create a single, connected plan across consumer touchpoints.

The position emphasizes leadership in planning, prioritization, and alignment, with a focus on cross-channel

Qualifications

• 6+ years of experience in integrated marketing, communications planning, brand strategy, or a related field.
• Experience translating business, product, brand, audience, and commercial priorities into integrated communications strategies.
• Strong ability to define communications challenges, audience journeys, messaging architectures, channel roles, and launch plans.
• Experience developing customer-relevant narratives from product features, claims, and reasons to believe.
• Strong understanding of launch phasing, cross-channel orchestration, readiness planning, investment prioritization, and measurement.
• Proven ability to lead complex, cross-functional initiatives and influence stakeholders without direct authority.
• Strong strategic thinking, facilitation, and communication skills, with the ability to balance rigor with executional practicality.
• Comfort working in a fast-paced, matrixed environment with evolving priorities and multiple activation partners.

Responsibilities

• Comms Strategy & Architecture: Develop integrated communications strategies grounded in business objectives, product positioning, audience insights, brand priorities, and success metrics.
• Integrated Plan Design & Orchestration: Own the integrated activation architecture across functions, channels, markets, and touchpoints.
• Cross-Functional Leadership & Alignment: Connect upstream strategy to downstream execution; define roles and escalation paths.
• Measurement & Continuous Improvement: Define measurement frameworks and learning agendas tied to objectives and channel roles.

Skills

Integrated marketing

Communications planning

Brand strategy

Cross-functional leadership

Launch planning

Messaging architecture

Stakeholder influence

Data-driven decision making

Education

Bachelor’s degree in Marketing/Communications

Job description

At Bose Corporation, we believe sound is the most powerful force on earth - and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound. Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.

Job Description: We are seeking an Integrated Marketing Communications Manager to translate business, product, and brand strategy into integrated communications strategies for new product launches. This role defines the communications challenge, audience, messaging architecture, consumer journey, channel roles, launch phasing, and measurement approach - ensuring cross-channel planning begins with clear priorities, positioning, claims, reasons to believe, and brand guardrails. This role will serve as a central strategic partner across Product Marketing, Brand Strategy, Consumer Insights, CX, Creative, Media, PR, Social, CRM, eCommerce, Retail, Partnerships, and activation teams - creating one connected plan across consumer touchpoints.

What You Will Be Responsible For

• 1 | Comms Strategy & Architecture: Develop integrated communications strategies grounded in business objectives, product positioning, audience insights, brand priorities, and success metrics. Define the communications challenge, audience journey, customer-relevant narrative, messaging hierarchy, channel roles, and moments that matter. Translate product features, claims, and reasons to believe into clear messaging architectures and activation guidance. Identify strategic gaps and trade-offs early, ensuring key upstream decisions are aligned before channel planning begins.
• 2 | Integrated Plan Design & Orchestration: Own the integrated activation architecture and maintain a single source of truth across functions, channels, markets, and consumer touchpoints. Define launch phasing, channel sequencing, planning milestones, dependencies, and readiness requirements. Align messaging, timing, and execution across Media, PR, Social, CRM, eCommerce, Retail, Partnerships, and other activation teams. Partner with Media, Commercial, and activation teams to recommend investment priorities aligned to launch objectives and channel roles. Protect the integrity of the communications strategy throughout execution, resolving integration or consumer-experience gaps as they arise.
• 3 | Cross-Functional Leadership & Alignment: Connect upstream product, brand, audience, and commercial strategy to downstream channel and market execution. Clarify roles, decision rights, deliverables, and escalation paths across the communications planning process. Lead planning forums, alignment checkpoints, readiness reviews, and cross-functional decision meetings. Convene stakeholders to resolve trade-offs, reduce fragmentation, and maintain strategic alignment across launch initiatives.
• 4 | Measurement & Continuous Improvement: Define measurement frameworks and learning agendas tied to communications objectives, business outcomes, consumer journey stages, and channel roles. Partner with Analytics and Insights teams to evaluate performance across channels, audiences, markets, and touchpoints. Lead post-launch reviews and recommend improvements to messaging, channel mix, sequencing, investment, and launch phasing. Institutionalize learnings, planning standards, and best practices to improve future communications planning.

What We Value

• 6+ years of experience in integrated marketing, communications planning, brand strategy, or a related field.
• Experience translating business, product, brand, audience, and commercial priorities into integrated communications strategies.
• Strong ability to define communications challenges, audience journeys, messaging architectures, channel roles, and launch plans.
• Experience developing customer-relevant narratives from product features, claims, and reasons to believe.
• Strong understanding of launch phasing, cross-channel orchestration, readiness planning, investment prioritization, and measurement.
• Proven ability to lead complex, cross-functional initiatives and influence stakeholders without direct authority.
• Strong strategic thinking, facilitation, and communication skills, with the ability to balance rigor with executional practicality.
• Comfort working in a fast-paced, matrixed environment with evolving priorities and multiple activation partners.

Compensation & Benefits

Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of Framingham, Massachusetts is: $130,000-$178,750.The hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences.

Why Join Us

At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our company is proudly independent, driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we're creating what's next - pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let's Make Waves.

We're a company built on disruptive innovation - having the courage to challenge the status quo, an unwavering commitment to our customers, and the fundamental belief that anything is possible. We never settle; we have a passion for discovering better ways to help people enjoy the things they love. We need people like you, people with better solutions. If you join us, you'll find the opportunity to do your best work and the freedom to enjoy it. Here, every employee has the opportunity to build their own success and contribute to ours. It's an atmosphere of trust, collaboration, high expectations, and great reward.