Product Marketing Manager, Audio Technology

Bose Corporation, U.S.A; Framingham (MA); On-site; USD 129,000 - 177,000; Full time

Benefits offered by this job

Bonus programs

Health and welfare benefits

401(k) plan

Exclusive perks to support wellbeing

Employee discount on Bose products

Job summary

Bose Corporation in Framingham, MA seeks a senior marketing leader to drive strategy and execution for Bose’s audio technology franchises. You will translate complex R&D into clear value stories, develop scalable toolkits, and enable internal and external audiences with compelling messaging across channels.

You will define positioning, create credibility through proofs, build repeatable assets with engineering and sales, and measure results with KPIs to refine campaigns.

Qualifications

• 8+ years in product or technology marketing (B2B + consumer a plus).
• Proven ability to simplify complex technologies into compelling narratives.
• Strong storytelling, cross-functional leadership, and presentation skills.
• Experience building scalable frameworks, toolkits, and enablement programs.

Responsibilities

• Technology Strategy & Positioning: Define positioning, messaging, and value propositions across audiences; establish claims and proof-point guardrails
• Toolkits & Enablement: Build standardized, repeatable toolkits and sales assets; partner with engineering and sales for accuracy and usability
• Naming & Architecture: Develop scalable naming and badging systems aligned to the master brand
• Sales Enablement: Create training, talk tracks, and customer-ready materials; lead enablement sessions
• Measurement & Iteration: Define KPIs and evolve messaging based on data and feedback

Skills

Storytelling

Cross-functional leadership

Presentation skills

Simplify complex tech

Job description

Job Description

At Bose Corporation, we believe sound is the most powerful force on earth and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound. Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.

This role leads the strategy and execution for marketing Bose’s audio technology franchises, translating complex R&D and audio platform work into clear, compelling value, naming, and partner-ready narratives. You’ll create scalable toolkits and sales enablement materials for internal teams and external audiences, ensuring consistent, credible messaging across channels.

What we value

• Clear, consistent positioning for Bose technology franchises
• Stronger OEM/partner conversations through simplified, defensible value stories
• Sales teams equipped to sell the technology not just the brand
• Scalable naming and badging systems to elevate and protect the brand
• Data-driven messaging through measurable testing and feedback loops

What you will be responsible for

• Technology Strategy & Positioning: Define positioning, messaging, and value propositions across audiences; establish claims and proof-point guardrails
• Toolkits & Enablement: Build standardized, repeatable toolkits and sales assets; partner with engineering and sales for accuracy and usability
• Naming & Architecture: Develop scalable naming and badging systems aligned to the master brand
• Sales Enablement: Create training, talk tracks, and customer-ready materials; lead enablement sessions
• Measurement & Iteration: Define KPIs and evolve messaging based on data and feedback

Day-to-Day: Translate technical inputs into market-ready narratives, build messaging frameworks and collateral, support sales with customized assets, and maintain a centralized source of truth for technology messaging.

Requirements

8+ years in product or technology marketing (B2B + consumer a plus)

Proven ability to simplify complex technologies into compelling narratives

Strong storytelling, cross-functional leadership, and presentation skills

Experience building scalable frameworks, toolkits, and enablement programs

#LI-SS1

Compensation and Benefits

The hiring range for this position in the primary work location of Framingham, Massachusetts is: $128,600-$176,900. The hiring range for other Bose work locations may vary.

• bonus programs
• comprehensive health and welfare benefits
• a 401(k) plan
• exclusive perks designed to support your wellbeing
• a generous employee discount where you can immerse yourself in our products and experiences

About us

We are a proudly independent company driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we’re creating what's next pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Lets Make Waves.

If you join us, you’ll find the opportunity to do your best work and the freedom to enjoy it. Here, every employee has the opportunity to build their own success and contribute to ours. It's an atmosphere of trust, collaboration, high expectations, and great reward.