Brand Leader: Franchise Growth & Launch Strategy

Bose Corporation; New York (NY); On-site; USD 104,000 - 142,000; Full time

Benefits offered by this job

Bonus programs

Comprehensive health and welfare

401(k) plan

Employee discount

Job summary

Bose Corporation in Framingham, MA is seeking a Brand Manager to lead one or more product franchises, shaping marketing strategy, positioning, and lifecycle management to strengthen the Bose brand and drive growth.

You will partner with Product and Engineering to translate consumer insights into compelling narratives, and guide go-to-market activation across channels, ensuring cohesive brand experiences and long-term franchise value.

Qualifications

• 7+ years of experience in brand management, product marketing, or related fields.
• Proven ability to lead brand initiatives across lifecycle and product launches.
• Strong strategic marketing capability translating insights into franchise strategies.

Responsibilities

• Own the consumer and marketing vision for one or more product franchises.
• Shape lifecycle strategy, connect product evolution and marketing moments.
• Lead annual and long-term marketing planning using performance data and insights.
• Act as accountable marketing lead, aligning partners and driving franchise value.

Skills

Brand management

Product marketing

Brand strategy

Cross-functional leadership

Go-to-market planning

Strategic storytelling

Consumer insights

Tools

Product lifecycle management

Market research tools

Job description

Bose Corporation in Framingham, MA is seeking a Brand Manager to lead one or more product franchises, shaping marketing strategy, positioning, and lifecycle management to strengthen the Bose brand and drive growth.

You will partner with Product and Engineering to translate consumer insights into compelling narratives, and guide go-to-market activation across channels, ensuring cohesive brand experiences and long-term franchise value.