Senior Brand Manager, Audio Franchise Growth

Bose Corporation, U.S.A; Framingham (MA); On-site; USD 120,000 - 155,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Bonus programs

Employee discount

Job summary

The Brand Manager at Bose Corporation leads one or more product franchises, shaping the marketing strategy, product narratives, and go‑to‑market activation across the franchise lifecycle. You will partner with Product and Engineering to translate consumer insights into experiences and messaging that strengthen the Bose brand and commercial value.

With 7+ years in brand or product marketing, you will own the franchise vision, guide annual planning, and lead cross‑functional teams from concept to

Qualifications

• 7+ years of experience in brand management, product marketing, brand strategy, integrated marketing, or related discipline.
• Experience owning or leading a brand, product franchise, or category portfolio across development, launches, and lifecycle.
• Strong strategic marketing capability translating inputs into franchise strategies and go‑to‑market plans.
• Deep consumer orientation with qualitative and quantitative research to uncover opportunities.
• Strong positioning and storytelling skills to create differentiated propositions.
• Cross‑functional leadership to align Product, Engineering, Insights, and activation teams.
• Ability to think at brand, franchise, and product levels and manage multiple workstreams.
• Excellent written, verbal, and presentation skills for senior stakeholders.
• Comfort working in ambiguity with a drive to create momentum.

Responsibilities

• Own, Shape & Steward Product Franchise(s): define franchise role, lifecycle, and positioning; lead annual marketing planning.
• Shape Consumer & Product Vision Upstream: partner with Product & Engineering; translate consumer insights into opportunities.
• Define Positioning, Proposition & Product Story: develop messaging hierarchies and go‑to‑market activation guidance.
• Lead GTM Strategy & Guide Activation: develop integrated strategies and direct activation across channels.

Skills

Brand management

Product marketing

Brand strategy

Integrated marketing

Consumer insights

Storytelling

Cross-functional leadership

Strategic thinking

Job description

The Brand Manager at Bose Corporation leads one or more product franchises, shaping the marketing strategy, product narratives, and go‑to‑market activation across the franchise lifecycle. You will partner with Product and Engineering to translate consumer insights into experiences and messaging that strengthen the Bose brand and commercial value.

With 7+ years in brand or product marketing, you will own the franchise vision, guide annual planning, and lead cross‑functional teams from concept to