Integrated Marketing Lead: Launch Strategy & Orchestration

Bose Corporation, U.S.A; Framingham (MA); On-site; USD 130,000 - 179,000; Full time

Benefits offered by this job

Bonus programs

Health and welfare benefits

401(k) plan

Employee discount

Job summary

Bose Corporation is seeking an Integrated Marketing Communications Manager to translate business, product, and brand strategy into integrated communications for new product launches. The role will define audience, messaging, channel roles, launch phase, and measurement, serving as a strategic partner across multiple teams to create a single, connected plan across consumer touchpoints.

The position emphasizes leadership in planning, prioritization, and alignment, with a focus on cross-channel

Qualifications

• 6+ years of experience in integrated marketing, communications planning, brand strategy, or a related field.
• Experience translating business, product, brand, audience, and commercial priorities into integrated communications strategies.
• Strong ability to define communications challenges, audience journeys, messaging architectures, channel roles, and launch plans.
• Experience developing customer-relevant narratives from product features, claims, and reasons to believe.
• Strong understanding of launch phasing, cross-channel orchestration, readiness planning, investment prioritization, and measurement.
• Proven ability to lead complex, cross-functional initiatives and influence stakeholders without direct authority.
• Strong strategic thinking, facilitation, and communication skills, with the ability to balance rigor with executional practicality.
• Comfort working in a fast-paced, matrixed environment with evolving priorities and multiple activation partners.

Responsibilities

• Comms Strategy & Architecture: Develop integrated communications strategies grounded in business objectives, product positioning, audience insights, brand priorities, and success metrics.
• Integrated Plan Design & Orchestration: Own the integrated activation architecture across functions, channels, markets, and touchpoints.
• Cross-Functional Leadership & Alignment: Connect upstream strategy to downstream execution; define roles and escalation paths.
• Measurement & Continuous Improvement: Define measurement frameworks and learning agendas tied to objectives and channel roles.

Skills

Integrated marketing

Communications planning

Brand strategy

Cross-functional leadership

Launch planning

Messaging architecture

Stakeholder influence

Data-driven decision making

Education

Bachelor’s degree in Marketing/Communications

Job description

Bose Corporation is seeking an Integrated Marketing Communications Manager to translate business, product, and brand strategy into integrated communications for new product launches. The role will define audience, messaging, channel roles, launch phase, and measurement, serving as a strategic partner across multiple teams to create a single, connected plan across consumer touchpoints.

The position emphasizes leadership in planning, prioritization, and alignment, with a focus on cross-channel